Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

Other news stories related to: "Anatomy of a campaign: #LoveAudio"


PRH Expands Donation Campaign

Penguin Random House pledging to donate up to 10,000 more books for posts and tweets using the #GiveaBook hashtag through December 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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Book ban campaigners deliver "hundreds of books" to MoJ

English PEN and the Howard League for Penal Reform today (11th December) delivered hundreds of books to the Ministry of Justice (MoJ) to send on to prisoners. Authors Francesca Simon and Miranda France joined representatives of the charities, who wore Christmas-themed clothing and offered mince... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #london headquarters #howard league #english pen


Campaigners 'thrilled' by prison books ruling

Campaigners and prominent trade figures, including many high-profile authors, have expressed their delight with the High Court’s decision to rule the government's ban on sending books to prisoners unlawful. Continue reading at The Bookseller

[ The Bookseller | 2014-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #prisoners unlawful #sending books #high court #high-profile authors


Publicity Campaign Calls on Booksellers to End Novel

Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #selling books


Quercus launches Christmas book-giving campaign

Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #greatest gift #christmas campaign #receiving books #quercus books


Bay Area Book Fest Launches Indiegogo Campaign

The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #raise $50 #indiegogo campaign


Campaign group launches 'Amazon Free' shopping guide

Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent booksellers #shopping guide


DMP Tries New Tezuka Kickstarter After Failed Campaign

After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing program


Patterson in Obama books campaign

James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buying books #draw attention #people reading #james patterson


Penguin Random House launches #GiveaBook campaign

Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key moments #digital reading #week launching #blinkbox books


Campaign group launches Amazon Christmas boycott

Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #shoppers find #fair share #campaign group #amazon anonymous


Foyles unveils latest Christmas campaign

Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #1st december #london underground


Library Campaign attacks CMS Arts Council report

The Library Campaign has termed the new report from the Commons Culture, Media and Sport Committee into the activities of Arts Council England a "damp squib". In the report, released yesterday (5th November), the CMS Committee criticised ACE for its bias in funding projects in the capital, but... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #arts council #sport committee #commons culture #library campaign


Fault in Our Stars author backs literature diversity campaign

We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #childrens books #increase diversity #bestselling author #diverse books #john green


Political parties pledge to support literacy campaign

The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK.   The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #children born #reading agency #literacy skills #improve literacy


Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drive sales #marketing campaign #digital storytelling


PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regular basis #public lending #tracy chevalier #authors sign


Read On. Get On. campaign vows to tackle dyslexia

Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user-generated content