Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

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Bay Area Book Fest Launches Indiegogo Campaign

The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indiegogo campaign #raise $50


DMP Tries New Tezuka Kickstarter After Failed Campaign

After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing program


Patterson in Obama books campaign

James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #people reading #draw attention #buying books


Penguin Random House launches #GiveaBook campaign

Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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Campaign group launches Amazon Christmas boycott

Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon anonymous #campaign group #fair share #shoppers find


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments


Foyles unveils latest Christmas campaign

Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london underground #1st december


Library Campaign attacks CMS Arts Council report

The Library Campaign has termed the new report from the Commons Culture, Media and Sport Committee into the activities of Arts Council England a "damp squib". In the report, released yesterday (5th November), the CMS Committee criticised ACE for its bias in funding projects in the capital, but... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaign #commons culture #sport committee #arts council


Political parties pledge to support literacy campaign

The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK.   The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #improve literacy #literacy skills #reading agency #children born


Fault in Our Stars author backs literature diversity campaign

We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green #diverse books #bestselling author #increase diversity #childrens books


Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital storytelling #marketing campaign #drive sales


PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors sign #tracy chevalier #public lending #regular basis


Read On. Get On. campaign vows to tackle dyslexia

Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content


Kickstarter Diary, Chapter 4: Promoting the Campaign

Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign


Cameron refuses prison campaigners' meeting

The prime minister David Cameron has refused to meet with campaigners and authors seeking to... Continue reading at The Bookseller

[ The Bookseller | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors seeking


Writers unite in campaign against 'thuggish' Amazon

Nearly 900 authors across world back criticism of online retailer's business tactics in ebooks dispute with US publisher HachetteThey include some of the biggest literary names on the planet, among them Stephen King, Donna Tartt, Paul Auster, James Patterson and John Grisham; a Pulitzer prize... Continue reading at The Guardian

[ The Guardian | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #donna tartt #paul auster #james patterson #john grisham #jennifer egan #joshua ferris #siri hustvedt


Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales


Kickstarter Diary Chapter 3: How to Use the Site to Run Your Campaign

Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step-by-step guide


Diary of a Kickstarter Campaign Part 1: What Am I Getting Myself Into?

Thinking of Kickstarting a book? Follow along with this weekly diary of what works, what doesn't, and how to figure costs and navigate the Kickstarter process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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