Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

Other news stories related to: "Anatomy of a campaign: #LoveAudio"

Gap Is Accused of Sexist Email Campaign in U.K.

Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a "social butterfly" and a small boy a "little scholar."The email campaign to promote "first big day" at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K.... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #limit children #publishing industries #online group

Wendy's Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek

[ AdWeek | 2016-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv commercials #creative director #regular basis

Mills & Boon launches #LoveAtTheLibrary campaign

Romantic fiction publisher Mills & Boon is partnering with The Reading Agency to work with libraries across the UK to help readers “fall in love” at their library. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading agency

Bernie Sanders never came close to beating Hillary Clinton, but his campaign still mattered. Here's why

When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #angry aria #destroying america #listened politely #college-town bookstore #curious crowd #exploratory trip #bernie sanders

Sanders never came close to beating Clinton, but his campaign still mattered. Here's why.

ALA 2016: Inside EveryLibrary's National Campaign for Local Library Support

EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local level #national campaign

Anger over Penguin's 'anti-Russian' poster campaign

A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #poster campaign

Orchard and Monsoon partner on Rosie Banks campaign

Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #orchard books

BBC relaunches Love To Read campaign at Hay

The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hay festival #read campaign

Stephen Fry backs libraries in poster campaign

Stephen Fry is supporting libraries by appearing in a new poster campaign from the Chartered Institute of Library & Information Professionals (CILIP). Continue reading at The Bookseller

[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chartered institute #stephen fry #poster campaign

Pullman, Rebuck and Daunt back 'Remain' campaign in joint letter

Leading publishing figures, including Waterstones m.d James Daunt, chair of Penguin Random House UK Gail Rebuck, author Philip Pullman and poet laureate Carol Ann Duffy, have signed a letter to say they believe leaving the European Union would "severely weaken" the UK's creative industries. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative industries #european union #james daunt

BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hardest part

MP's campaign against Lancashire library closures

A Lancashire MP has criticised plans to close 29 libraries in the region and is launching a petition to get the council to “seriously consider” other alternatives. Continue reading at The Bookseller

[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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If they build it, who will come? An anatomy of the VR hype bubble

The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google,... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #virtual reality #vr content

Campaigners protest closure of London's Feminist Library

Over 100 campaigners gathered last night to protest the eviction of London's Feminist Library from the building that has housed it for 30 years. Continue reading at The Bookseller

[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #feminist library

Trade runs pro and 'anti'-Valentine's Day campaigns

The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dark side #book trade

Publisher to drop gendered children's titles after parents campaign

Buster Books, publisher of colouring books for ‘Brilliant Boys’ and ‘Gorgeous Girls’ to switch to ‘gender neutral’ titles in futureGirls will no longer be defined as “glamorous” and “gorgeous” while boys get to be “amazing” and “brilliant” at Buster Books, after the children’s publisher... Continue reading at The Guardian

[ The Guardian | 2016-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gender neutral #future books #colouring books #buster books #colouring book #publisher announced

Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad technology #find ways #growing number

Authors rally behind festival boycott campaign

Authors have continued to express their support for a campaign to boycott literary festivals which do not pay authors for appearances. Continue reading at The Bookseller

[ The Bookseller | 2016-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pay authors #authors rally

Pitchfork Staff, Kendall Jenner and Ronda Rousey Appear in New Conde Nast Ad Campaign

Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age

[ Advertising Age | 2016-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #short videos #advertising campaign