Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

Other Publishing stories related to: 'Anatomy of a campaign: #LoveAudio'


Anger over Penguin's 'anti-Russian' poster campaign

A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poster campaign


BBC relaunches Love To Read campaign at Hay

The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival.  Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read campaign #hay festival


Orchard and Monsoon partner on Rosie Banks campaign

Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orchard books


Stephen Fry backs libraries in poster campaign

Stephen Fry is supporting libraries by appearing in a new poster campaign from the Chartered Institute of Library & Information Professionals (CILIP). Continue reading at The Bookseller

[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poster campaign #stephen fry #chartered institute


Pullman, Rebuck and Daunt back 'Remain' campaign in joint letter

Leading publishing figures, including Waterstones m.d James Daunt, chair of Penguin Random House UK Gail Rebuck, author Philip Pullman and poet laureate Carol Ann Duffy, have signed a letter to say they believe leaving the European Union would "severely weaken" the UK's creative industries. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #european union #creative industries


BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardest part


MP's campaign against Lancashire library closures

A Lancashire MP has criticised plans to close 29 libraries in the region and is launching a petition to get the council to “seriously consider” other alternatives. Continue reading at The Bookseller

[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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If they build it, who will come? An anatomy of the VR hype bubble

The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google,... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vr content #virtual reality


Campaigners protest closure of London's Feminist Library

Over 100 campaigners gathered last night to protest the eviction of London's Feminist Library from the building that has housed it for 30 years. Continue reading at The Bookseller

[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feminist library


Trade runs pro and 'anti'-Valentine's Day campaigns

The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #dark side


Publisher to drop gendered children's titles after parents campaign

Buster Books, publisher of colouring books for ‘Brilliant Boys’ and ‘Gorgeous Girls’ to switch to ‘gender neutral’ titles in futureGirls will no longer be defined as “glamorous” and “gorgeous” while boys get to be “amazing” and “brilliant” at Buster Books, after the children’s publisher... Continue reading at The Guardian

[ The Guardian | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher announced #colouring book #buster books #colouring books #future books #gender neutral


Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #find ways #ad technology


Authors rally behind festival boycott campaign

Authors have continued to express their support for a campaign to boycott literary festivals which do not pay authors for appearances. Continue reading at The Bookseller

[ The Bookseller | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors rally #pay authors


Pitchfork Staff, Kendall Jenner and Ronda Rousey Appear in New Conde Nast Ad Campaign

Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age

[ Advertising Age | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising campaign #short videos #conde nast


Authors lead support for My Library By Right campaign

Authors Ali Smith, Neil Gaiman and Joanna Trollope have led a wave of “tremendous support” for CILIP’s legal fight for libraries as its campaign petition tops 7,000 signatures. Continue reading at The Bookseller

[ The Bookseller | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #joanna trollope #legal fight


#DiverseDecember creators expand 'hugely popular' social media campaign to run for all of 2016

The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian

[ The Guardian | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book bloggers #books selected #read books #highlight books


Authors Guild Begins Letter-Writing Campaign to Meet with Publishers

As part of its ongoing effort to raise writers’ income, the Authors Guild is sending an open letter to members of the Association of American Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #ongoing effort #authors guild #open letter


Lost Neruda Poems Launched with Crowdfunded Publishing Campaign

Two works by Pablo Neruda will debut in English after nonprofit poetry press Copper Canyon raised over $50,000 on Kickstarter to fund the project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pablo neruda


Waterstones’ Buy Books for Syria campaign surpasses half-way mark

Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #book sales #middle east


Campaigners must be 'realistic' about future of libraries

Libraries and campaigners have to be "realistic" about what future libraries can offer as funding cuts mean the Libraries Taskforce was "having to make some trade-offs I'm not thrilled about," its c.e.o Kathy Settle said. Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future libraries #libraries taskforce #funding cuts #kathy settle