Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

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YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek

[ AdWeek | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage kids #taking place


HarperCollins Launches Literacy Campaign #WhyIRead

The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #200th anniversary


Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #dear ijeawele #international women


Campaign spotlight: tyros on tyranny

A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #east london


PRH Partners with Save the Children on Reading Campaign

The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourages children #reading campaign #north america


Campaign to watch: The Essex Serpent by Sarah Perry

Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essex serpent #sarah perry


Bana al-Abed, seven-year-old Syrian peace campaigner, to publish memoir

Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian

[ The Guardian | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #syrian refugee #simon schuster #syrian girl


British Indie Tests New Biz Model with Crowdfunding Campaign

New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biz model #crowdfunding campaign


‘Game Change’ Authors Writing Book About ‘Trump the Man’ and His Campaign

Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times

[ The New York Times | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #game change #mark halperin


HarperCollins to celebrate 200th anniversary with year-long campaign

HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #year-long campaign


World Book Day campaigns from Blackwell's and others

More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Picoult and Cannon campaigns in BMS quarterly wins

The Book Marketing Society has revealed the winners of its seasonal awards for September 2016 to January 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seasonal awards


LGBT+ children's book released after New Zealand crowdfunding campaign

Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff

[ Stuff | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book released


Jess Phillips' book campaign sees donations to Women's Aid

Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jess phillips


Graeme Macrae Burnet backs campaign against Scottish library cuts

Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national campaign


HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age

[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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HarperCollins Continues Facebook Live Programming with Holiday Campaign

HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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MPs to be sent Brexit book after crowdfunding campaign

A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brexit book #crowdfunding campaign #book warning


Dear Zoo campaign set to mark 35th anniversary

Macmillan Children's Books (MCB) is launching a campaign, including new publishing and a partnership with London Zoo, to mark 2017 being the 35th anniversary of Rod Campbell’s Dear Zoo. Continue reading at The Bookseller

[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #books mcb #35th anniversary #rod campbell #dear zoo


Retailers reveal festive promotional campaigns

Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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