Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

Other Publishing stories related to: 'Anatomy of a campaign: #LoveAudio'


Beaconsfield to honour former resident Uttley with plaque following local society campaign

Buckinghamshire town Beaconsfield will next month unveil a plaque dedicated to children’s author and former resident Alison Uttley. Continue reading at The Bookseller

[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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DK celebrates Nickelodeon nostalgia titles with 'immersive' poster campaign

DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon. Continue reading at The Bookseller

[ The Bookseller | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poster campaign


Data the key for new, three-year school libraries campaign

The Great School Libraries Campaign is to embark on a comprehensive survey of UK schools’ library provision in the hope of forcing Ofsted to include it in its assessment criteria. Continue reading at The Bookseller

[ The Bookseller | 2018-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comprehensive survey #uk schools #library provision


Obama’s Becoming to a bookshop near you: Penguin preps record-breaking campaign

Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller

[ The Bookseller | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle obama #penguin general #marketing spend


NBC, Fox News and Facebook stop running Trump's anti-immigrant campaign ad

NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news


Granta unveils bookshops' Share a Pint campaign

Around 20 bookshops are partnering with Granta, author Rose George and the NHS to encourage the public to give blood through the ‘Share a Pint campaign’. Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Campaign to Promote Physical Bookstores Launched

A number of industry members have gotten together to form Love Your Bookstore, a campaign aimed to help draw attention to all physical bookstores as the holiday shopping season begins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign aimed #industry members #draw attention #physical bookstores


Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower rate #social feed #loyalty programs


Peters sponsors Great School Libraries campaign

School library supplier Peters is sponsoring a campaign, spearheaded by the School Library Association, CILIP and CILIP’s School Libraries Group, to make libraries a statutory requirement in schools. Continue reading at The Bookseller

[ The Bookseller | 2018-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make libraries


L,B implements international campaign for fourth Robert Galbraith

Little, Brown is running an international marketing and publicity campaign for the latest Robert Galbraith novel Lethal White. Continue reading at The Bookseller

[ The Bookseller | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity campaign #lethal white


Kerr and Morpurgo support Seven Stories expansion campaign

Children’s authors Judith Kerr and Michael Morpurgo will next week launch a campaign to fund a new gallery at Seven Stories, the Newcastle-based National Centre for Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael morpurgo


Illustration campaign enters ‘phase two’

Pictures Mean Business (PMB), the campaign co-founded and run by Sarah McIntyre and aimed at boosting recognition in the industry and among the public for illustrators, is moving into “phase two”, with an expanded team and a new website. Continue reading at The Bookseller

[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah mcintyre


Stars of stage and screen join Comma Press’s refugee campaign

Actors Jeremy Irons, Maxine Peake, Zoë Wanamaker and Christopher Eccleston have joined a campaign, organised by Comma Press, calling for an end to the British policy of immigration detention. Continue reading at The Bookseller

[ The Bookseller | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #refugee campaign #maxine peake #christopher eccleston #comma press


BAMB strikes new partnerships for autumn campaign

Annual bookshop campaign Books Are My Bag has unveiled its campaign plans for the autumn, featuring partnerships with National Poetry Day and the Wellcome Collection, and a dedicated flagship event. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wellcome collection


Facebook removes accounts tied to influence campaign from Iran and Russia

Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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Trump Campaign Tries to Stop Omarosa Manigault Newman Book: Simon & Schuster Says No Way

In an echo of the efforts the Trump White House made in January to block Macmillan's 'Fire and Fury,' Simon & Schuster's counsel has rebuffed a Trump campaign attempt to stop 'Unhinged,' calling the Trump effort 'hollow legal threats.' The post Trump Campaign Tries to Stop Omarosa Manigault... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trump campaign #simon schuster


Latest Omarosa Recording Proves Trump Campaign Duo Lied About “N-Word Tape” Conversation

Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate

[ Slate | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio recording #book tour #manigault newman


Crowdfunding campaigns for The Lost Words reach 15

The number of crowdfunding campaigns to buy copies of Robert Macfarlane and Jackie Morris' nature anthology, The Lost Words, has now reached 15, with new campaigns in Powys, Yorkshire and Nottinghamshire. Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy copies #robert macfarlane #jackie morris #lost words


Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign

Turning to the Universal Declaration of Human Rights at 70, Frankfurter Buchmesse is joining with the Börsenverein des Deutschen Buchhandels to create the #OnTheSamePage campaign. The post Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #universal declaration #human rights


Facebook says it has been targeted by a political influence campaign again

Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead