Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

Other Publishing stories related to: 'Anatomy of a campaign: #LoveAudio'

Campaign to watch: Women & Power by Mary Beard

Miriam Robinson takes a look at Profile's campaign for Mary's Beard's Women & Power. Continue reading at The Bookseller

[ The Bookseller | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary beard

Dave Eggers and Shawn Harris kick off the 2017 US and Canada #GiveBooks Campaign

Author Dave Eggers and illustrator Shawn Harris open this year's US and Canada #GiveBooks campaign charity for book ownership among underserved children. The post Dave Eggers and Shawn Harris kick off the 2017 US and Canada #GiveBooks Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dave eggers

Campaigners: Libraries Taskforce is 'major presence' but 'hamstrung'

Ahead of a consultation into the progress of the Libraries Taskforce, campaigners have praised the "hard work" done by the body but have criticised the exclusion of campaigners and frontline staff from its steering group. Continue reading at The Bookseller

[ The Bookseller | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries taskforce #major presence #hard work #steering group

Eleanor Oliphant campaign among latest BMS winners

The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns

Campaign to watch: The Quantum Astrologer's Handbook by Michael Brooks

Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook. Continue reading at The Bookseller

[ The Bookseller | 2017-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael brooks

Campaign group Voices for the Library to close

Campaign group Voices for the Library is to disband due to the pressures of the workload on its members. Continue reading at The Bookseller

[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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Revolution Books Weathers Harassment Campaign by Alt Right Activists

In late September a group of alt right activists stormed the Berkeley-Calif.-based Revolution Books. Since then, owner Reiko Redmonde said the indie has sustained harassment by a group that claims to be an arm of the "right-wing media." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late september

Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media

Waterstones, Moomin and Oxfam team up for women's charity campaign

Oxfam and Moomin Characters Ltd are launching a campaign around short story "The Invisible Child", by Moomin creator Tove Jansson, to help women and girls around the world to fight inequality and escape poverty. Continue reading at The Bookseller

[ The Bookseller | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short story #invisible child

RSL campaigns on ‘crucial role' of literature

The Royal Society of Literature is launching a programme, “Literature Matters”, to campaign for recognition of the power and value of great writing. Continue reading at The Bookseller

[ The Bookseller | 2017-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crucial role #royal society #great writing

Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook moves #facebook users #propublica published

Campaign to watch: Supersaurs

Miriam Robinson takes a look at the campaign behind Supersaurs: Raptors of Paradise by Jay Jay Burridge (Bonnier Zaffre). Continue reading at The Bookseller

[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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EveryLibrary Kicks Off Library Awareness Campaign

EveryLibrary, a library political action committee, is launching a campaign to get more than a million Facebook supporters by November 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Viking prepares for 'huge' John le Carré campaign

Viking is preparing for a "huge" campaign around the publication of John le Carré's new book, A Legacy of Spies, dubbed "the literary event of the autumn".  Continue reading at The Bookseller

[ The Bookseller | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary event

Memoirs of Lib Dem campaigner Lord Rennard to Biteback

Biteback Publishing has signed the memoirs of former chief executive and director of campaigns and elections for the Liberal Democrats, Lord Rennard. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biteback publishing #liberal democrats

World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales figures

Trade figures say campaign needed to promote the value of books and reading

Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading.  Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade figures #leading figures #publishing industry

Publishers prepare to #LoveAudio

An industry-wide #LoveAudio campaign is launching next week, designed to shine a spotlight on the fastest-growing sector in UK publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers prepare #uk publishing ##loveaudio

The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook released

Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller status