Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

Other Publishing stories related to: 'Anatomy of a campaign: #LoveAudio'

Cornerstone campaign counts down to launch Tim Peake

Cornerstone has initiated countdown for the launch of astronaut Tim Peake's Hello, is this Planet Earth? on 17th November with a full roster of marketing and promotional activity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planet earth #17th november

Campaigns for Dawkins, Porter and Packham win BMS summer awards

Campaigns for Richard Dawkins, Max Porter and Chris Packham are among the winners of the Book Marketing Society awards for the May-August 2016 season. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard dawkins #max porter #chris packham

Barbour launches Snowman Christmas campaign with Penguin

Clothing brand Barbour is basing its Christmas campaign on Raymond Briggs’ The Snowman and The Snowdog, in a collaboration with Penguin Ventures. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin ventures #christmas campaign #raymond briggs

Waterstones launches new refugee campaign after 'escalation' of crisis

Waterstones has pledged to raise more money for Oxfam after an “escalation” in the humanitarian refugee crisis in Europe stemming from war-torn Syria. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones launches #refugee campaign

HC's Instachaaz marketing campaign

HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live broadcasts #ad campaign #outer space #public figures #vast majority

Audible launches TV campaign starring Juliet Stevenson and Eddie Marsan

Audible has launched an audio-visual campaign starring British actors Juliet Stevenson CBE and Eddie Marsan to demonstrate the "highly intimate, visceral nature" of the Audible experience. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eddie marsan

Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek

[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short period #sponsored videos #people connect #marketing campaigns #full-page ad

Corbyn's 'ineffectiveness' meant Labour library campaign was 'wasted'

Chi Onwurah, shadow minister for culture and the digital economy, has accused Labour leader Jeremy Corbyn of "incompetence", saying that his ineffectiveness meant a campaign she was planning against library closures "went to waste". Continue reading at The Bookseller

[ The Bookseller | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shadow minister #digital economy #library closures

PRH launches #ByBook Summer Reading campaign

Penguin Random House is celebrating summer with a new campaign, #ByBook, designed to take adult, parent and teen readers to new places and champion books as "the ultimate way to travel". Continue reading at The Bookseller

[ The Bookseller | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teen readers

Twenty years of Harry Potter marked with year-long campaign

Bloomsbury is set to celebrate 20 years of Harry Potter with a year-long campaign, including special anniversary publishing and new projects with key partners. Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twenty years #year-long campaign #harry potter

Gaiman, Pullman support Cover Kids Books campaign

Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #philip pullman #chris riddell #malorie blackman #book coverage

S&S to Publish Clinton/Kaine Campaign Book

Simon & Schuster will publish Hillary Clinton and Tim Kaine’s official campaign book, 'Stronger Together,' on September 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Gap Is Accused of Sexist Email Campaign in U.K.

Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a "social butterfly" and a small boy a "little scholar."The email campaign to promote "first big day" at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K.... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online group #publishing industries #limit children

Wendy's Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek

[ AdWeek | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regular basis #creative director #tv commercials

Mills & Boon launches #LoveAtTheLibrary campaign

Romantic fiction publisher Mills & Boon is partnering with The Reading Agency to work with libraries across the UK to help readers “fall in love” at their library. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency

Sanders never came close to beating Clinton, but his campaign still mattered. Here's why.

When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bernie sanders #exploratory trip #curious crowd #college-town bookstore #listened politely #destroying america #angry aria