Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
News tagged with: ##loveaudio #publishing people

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John Green and PRH launch Mind fundraising campaign

Penguin Random House Children’s has pledged to donate money to the mental health charity Mind as part of a fundraising campaign tied to John Green’s latest book Turtles All The Way Down. Continue reading at The Bookseller

[ The Bookseller | 2018-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green


Drake launches campaign to get refugee tale into schools

Drake – The Bookshop has launched a campaign to place 285 copies of refugee tale The Day War Came into schools whilst also raising money for the author, illustrator and charity. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #refugee tale #raising money


US children’s authors campaign against ‘kids in cages’

A group of US authors has raised more than $102,000 (£77,500) to help children in detention camps. Continue reading at The Bookseller

[ The Bookseller | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors campaign


Hermes Gowar and Aujla marketing campaigns win plaudits

Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermes gowar


BA launches rate relief campaign

Bookshops are asking to be given the same business-rate relief as pubs, arguing they help to drive social cohesion in a similar way to drinking establishments. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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BookExpo 2018: IPS Starts Translation Campaign

At BookExpo, Ingram Publishers Services is introducing a seven-month-long promotion to encourage booksellers to sell more books in translation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage booksellers


Trump's campaign said it was better at Facebook. Facebook agrees

Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on... Continue reading at Advertising Age

[ Advertising Age | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising tools #$44 million #$28 million #broad appeal #data scientist


Campaigns for Follett, Beard and Kay among BMS autumn award winners

The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Facebook stock drops 7% over Cambridge Analytica controversy linked to Trump campaign

Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook executive #trump campaign #pacific time


Russia’s Eksmo-AST Plans Major Foreign Rights Campaign at Frankfurter Buchmesse

Unsatisfied with the company's limited efforts in foreign rights sales in the past, Eksmo-AST's incoming general director says the company will go to Frankfurter Buchmesse this year with a big list of children's and literary titles.  The post Russia’s Eksmo-AST Plans Major Foreign Rights... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post russia #frankfurter buchmesse #literary titles


Canadian Honeybee Campaign Will Distribute 100,000 Free Copies of Kids Can Press Book

Kids Can Press author Paulette Bourgeois and illustrator Josée Bisaillon have created a book for General Mills Canada's third annual educational campaign for ecological support. And bees may be among the beneficiaries. The post Canadian Honeybee Campaign Will Distribute 100,000 Free Copies of... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Irish author with terminal cancer reaches No 1 after campaign

Support from authors including Marian Keyes sees Emma Hannigan’s Letters to My Daughters become a bestseller, after she announces ‘all avenues have been exhausted’ in her treatmentEmma Hannigan’s Letters to My Daughters has shot to the top of book charts in Ireland, after the author announced... Continue reading at The Guardian

[ The Guardian | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charts #irish author #author announced #bestselling title


Wilson heads campaign celebrating the power of books

Jacqueline Wilson has helped launch a campaign for Book Aid International celebrating the power of books. Continue reading at The Bookseller

[ The Bookseller | 2018-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacqueline wilson #helped launch


The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign

In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coordinated effort


PPC recognises 'standout' campaigns of 2017

Hodder’s Louise Swannell and Pan Macmillan’s Dusty Miller have been recognised for their “standout” campaigns for Erin Kelly’s He Said/ She Said and Adam Kay’s junior doctor diaries This is Going to Hurt at the PPC Annual Awards for 2017. Continue reading at The Bookseller

[ The Bookseller | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #dusty miller #erin kelly


Facebook accused of violating city campaign finance law in Seattle

The election authority in Seattle says that Facebook has violated city finance laws. Regulations are in place that require the company to reveal who paid for campaign ads on the social network. The Seattle Ethics and Elections Commission is seeking information about advertising spending for city... Continue reading at Betanews

[ Betanews | 2018-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign ads #local news #boost ahead #gdpr laws


'Fire and Fury': Anatomy of a Bombshell

The book industry hasn’t produced a must-read adult book in years. Then came Henry Holt's just-released Michael Wolff title, which dominated the news cycle last week thanks in part to the angry reactions from its subject: President Trump. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #news cycle #president trump


ABA, Authors Guild Slam Trump's Legal Campaign Against 'Fire and Fury'

The ABA, Authors Guild, and National Coalition Against Censorship have issued separate statements condemning a cease and desist letter sent to Henry Holt by a lawyer for President Trump demanding that the publisher stop publication of Michael Wolff's White House tell-all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal campaign #authors guild #national coalition #desist letter #henry holt #michael wolff


Leadsom vows to campaign for 'sustainable future' of libraries

Leader of the Commons Andrea Leadsom has promised to campaign for the "sustainable future" of libraries after visiting one threatened with closure in Northamptonshire. Continue reading at The Bookseller

[ The Bookseller | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sustainable future


Disney Publishing Opens Sixth Annual Campaign for First Book

By buying Disney books, sending in reading-related photos, and reading from the Disney app, consumers can contribute to Disney Publishing's book donations to First Book. The post Disney Publishing Opens Sixth Annual Campaign for First Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book donations #book appeared #disney publishing