Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Publication Date: Wed, 09/03/2011 - 14:45 Virgin Books has acquired a title by the founders of cult jewellery brand Tatty Devine. Virgin Books editor Hannah Knowles bought world rights to the book, which has a working title of How to Make Jewellery with Tatty Devine, direct from Harriet Vine... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Publication Date: Wed, 02/03/2011 - 15:00 Rare and out-of-print books specialist AbeBooks is to acquire Zvab.com, the online marketplace for German rare antiquarian books. The company, which was itself bought by Amazon.com in 2008, reached an agreement with Mediantis AG to acquire the assets of... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 01/03/2011 - 15:52 The Campaign for the Book has launched a legal challenge over the widespread library closures, claiming culture secretary Jeremy Hunt has failed to comply with his duties under the 1964 Public Libraries and Museums Act.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 25/02/2011 - 08:25 Egmont UK has acquired the rights to publish all new titles from Australian children's publisher Little Hare in the UK market. Little Hare's list includes authors and illustrators such as David Bedford, Jan Ormerod and recent... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 23/02/2011 - 15:33 A High Court challenge is being launched over library closures in Gloucestershire and Somerset, in what is believed to be the first case of its kind. A challenge to the coalition government's "vague" Big Society concept,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Publication Date: Tue, 22/02/2011 - 08:44 Headline has acquired The God of Gotham, a novel set in 19th-century New York. Headline senior commissioning editor Claire Baldwin acquired British Commonwealth rights at auction for The God of Gotham and a second book by Lyndsay Faye from Cathryn... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 08:28 No Exit has bought a new book by an author whose previous novel has been adapted as a thriller starring Oscar-nominated actor Ryan Gosling. Publishing director Ion Mills bought UK and Commonwealth rights, including digital, to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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#caspian dennis
Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:10 Michael Joseph has acquired world all language rights to an illustrated memoir by 16-year-old Olympic and Commonwealth diver Tom Daley. Commissioning editor Daniel Bunyard made the deal with Jonathan Harris of Luxton... Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/02/2011 - 12:05 Pan Macmillan has acquired a biography of the first woman to work as a British secret agent in the Second World War, outbidding Penguin at auction. Editorial director Georgina Morley bought UK and British Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times
[ The New York Times | 2011-02-17 00:00:00 UTC ]
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Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/02/2011 - 09:02 Pan Macmillan imprint Tor UK has acquired world English language rights to a "dystopian fantasy" series by debut author Jay Kristoff. Editorial director Julie Crisp bought the titles in association with associate... Continue reading at The Bookseller
[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/02/2011 - 12:06 Weidenfeld & Nicolson is to publish a BBC TV tie-in by archaeologist, historian and TV presenter Neil Oliver. W&N illustrated editor-in-chief Michael Dover acquired world (Europe and Far East exclusive) rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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Rockville, MDB-to-b media company Access Intelligence announced today the acquisition of Red 7 Media, owner of Folio: Magazine and several other leading media brands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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#larger part