Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 14:03 Titan has bought UK and Commonwealth rights to a horror book that is currently being adapted into a movie starring "Sideways" star Paul Giamatti. Editor Cath Trechman paid a five-figure sum for rights to John Dies at the End by... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 16/02/2011 - 06:35 Independent publisher Myrmidon has bought world English language rights (excluding South Africa) to a novel shortlisted for the 2010 Commonwealth Writers Prize. Ed Handyside, publisher and founder, bought the rights to Trespass... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 08:51 Transworld is to publish music memoir The Story of the Streets by Mike Skinner, detailing the rise of the Birmingham-born rapper and his band. Editorial director Simon Thorogood bought UK and Commonwealth rights from Jon... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/02/2011 - 15:23 Hodder & Stoughton has acquired world rights to the first title from BBC Comedy web hit Misery Bear. H&S publisher Lisa Highton bought Misery Bear's Guide to Love & Heartbreak from Roughcut TV. The title will... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/02/2011 - 17:21 HarperCollins Childrens Books publishing director Helen Mackenzie Smith has bought her first books since joining the publisher from Random House earlier this year. She bought four books by picture author and illustrator Rachel... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 11/02/2011 - 10:49 Egmont Press has acquired two books by Siobhan Curham: Dear Dylan and Finding Cherokee Brown. Curham self-published Dear Dylan in March 2010 and it won the Young Minds Award. Egmont will publish Dear Dylan in July and Finding... Continue reading at The Bookseller
[ The Bookseller | 2011-02-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:00 Beautiful Books has acquired two "major" non-fiction titles for autumn 2011, with one revisiting Orwell's Wigan Pier and another looking at one of the first people to recognise the Young British Artists (YBA). Publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 16:03 Amazon has appointed three staff to roles in the UK team. John Gahagan will head up Amazons UK Books business, with both the UK Books and print on demand teams reporting to him. Amy Worth will now lead the UK Kindle content... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:01 Viking has acquired world rights to a modern art title by BBC arts editor Will Gompertz. Editor Ben Brusey bought What Are You Looking At?: The Surprising Story of Modern Art directly from the author, with Viking to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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#modern art
Written By: Charlotte Williams Publication Date: Tue, 08/02/2011 - 08:20 Simon & Schuster Childrens Books has acquired an adventure series inspired by Arthurian legend. Venetia Gosling, fiction editorial director at Simon & Schuster, bought world rights to eight books from Ben... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 08/02/2011 - 09:10 W H Smith has acquired 22 stores previously run by British Bookshops and Stationers in a £1m deal. The bookshops will continue to trade under BB&S until a "phased takeover" begins later this month in stores in Teddington... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Childrens Story Publishers spotted the mistake after its... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews
[ Betanews | 2011-02-03 00:00:00 UTC ]
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Written By: Charlotte Williams Environmental publisher Earthscan has been bought by international academic publishing group Taylor & Francis following a process brokered by mergers and acquisitions specialists Bertolli Mitchell. The deal was completed on Monday [31st February]. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Charlotte Williams Michael Joseph has acquired rights in "X Factor" finalist and "I'm a Celebrity, Get Me Out of Here!" queen Stacey Solomon's autobiography. Katy Follain, Michael Joseph non-fiction publisher bought British Commonwealth including Canada, serial, audio and ebook... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Lisa Campbell Amazon.co.uk has reiterated its opposition to agency pricing as it revealed its top-selling ebook authors are not governed by the model. Last week Amazon.com announced ebooks had begun to outsell paperbacks in the US for the first time, with 115 ebooks bought for every... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Charlotte Williams Hodder Children's Books has acquired a teen paranormal romance trilogy, written by debut author and Random House adult fiction publicist Ruth Warburton. Senior editorial manager for fiction at Hodder Children's Sara O'Connor acquired world rights for a five-figure... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Katie Allen Octopus has acquired a new diet book which extols the virtues of eating pasta, bread, potatoes and pizza. Octopus publishing director Stephanie Jackson acquired UK and Commonwealth rights to The CarbLover's Diet with Tom Mifsud and Steve Sandonato of Time Home... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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