Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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The Publishers Weekly, Digital Book World WEBcast on the Google Book Settlement rejection is set for tomorrow at 1 p.m. Skott Klebe, chief architect at Copyright Clearance Center joins panelists Pamela Samuelson, professor at the Berkeley Law School & School of Information; and Jame... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 09/05/2011 - 11:48 Simon & Schuster has bought Wogan's Ireland, an illustrated book inspired by broadcaster's Terry Wogan's recent BBC television series about his homeland. Francine Lawrence, editorial director at S&S Illustrated,... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 09/05/2011 - 15:25 Fourth Estate has bought a book by a former Google executive credited with being among those who helped mobilise the revolutionary Egyptian protests by using social media. Publishing director Jenny Heller and Press Books m.d.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 10:48 Weidenfeld & Nicolson has acquired a "major new science book" by genetics specialist and professor, Tim Spector. Commissioning editor Bea Hemming bought world rights to Identically Different from Sophie Lambert at... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 05/05/2011 - 15:39 Simon & Schuster has bought a memoir by multi-Premier League and Champions League-winning footballer Paul Scholes. Kerr MacRae, S&S executive director, acquired world rights from Harry Swales, who is representing... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:30 High street retailer Argos intends to increase its online book range from 500 to 5,000 titles over the next month. The chain store, known for stocking a large range of non-food products, launched its books category on its... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 11:25 HarperCollins has acquired three novels from debut historical fiction author Joanna Hickson. HarperFiction commissioning editor Kate Bradley bought world rights through Jenny Brown at Jenny Brown Associates, with the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 11:31 Headline has acquired a debut literary suspense novel by Australian writer Poppy Gee. Publishing director Imogen Taylor bought world English rights from Julia Kenny at Markson Thoma, with Andrea Walker at Reagan Arthur... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Written By: Jenny Roper Publication Date: Tue, 26/04/2011 - 15:00 Hodder & Stoughton has bought world rights to two parenting guides by Nöel Janis-Norton, an advisor to actress Helena Bonham Carter. The first title Calmer, Easier, Happier Parenting will be published in spring 2012 and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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Amazon has tweaked its Kindle for Android app to run optimally on tablets running Android 3.0 Honeycomb. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-04-22 00:00:00 UTC ]
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Written By: Anja Sieg Publication Date: Thu, 21/04/2011 - 13:53 More than three years after it was introduced in North America and eight months after the UK become the first country outside of the US to get a dedicated Kindle store, Germany has followed suit. The German Kindle store was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Denver, Colorado-based regional magazine 5280 has acquired the intellectual property of its main competitor, Denver Magazine, including Federal trademark of the brand name, Internet domains including http://denvermagazine.cim and Denver's Twitter account and Facebook pages. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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Amazon just eliminated one of the biggest differences between the Kindle and competing e-readers. It said today it will be rolling out the Kindle Library Lending feature later this year, allowing customers to borrow books for free from more than 11,000 libraries in the U.S. Other e-readers and... Continue reading at AllThingsD
[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 19/04/2011 - 09:51 Bloomsbury has purchased the backlist of The National Archives Publishing programme, and entered into an agreement to co-publish a range of forthcoming titles. The National Archives of the United Kingdom, in Kew, holds... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Publication Date: Tue, 19/04/2011 - 08:33 Mainstream Publishing has acquired a second title by Hooked author Clare Gee. Joint m.d. Bill Campbell acquired world rights to the as yet untitled book from Isabel Atherton at Creative Authors Ltd. Hooked, Gee's debut, told the story of her life as a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 18/04/2011 - 15:44 Police intelligence analyst Elizabeth Haynes has won the first Amazon Rising Stars award of 2011. The mother-of-one, who lives in Kent, came top in a consumer-review poll asking readers which one of four Amazon-selected... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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