Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 13/04/2011 - 12:00 Random House Children's Books has acquired a "YA novel in the spirit of The Time Traveller's Wife" by Tamara Ireland Stone. Editorial director Kelly Hurst and commissioning editor Lauren Buckland bought UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 12/04/2011 - 14:28 HarperCollins has bought world rights to the memoir of Aerosmith frontman and "American Idol" judge Steven Tyler. HarperCollins publisher Belinda Budge bought world rights in conjunction with Harper US from Queen Literary... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 08:00 Ebury Illustrated has acquired world rights to M&C Saatchi's book Brutal Simplicity of Thought, which aims to "change the way you see everything". read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 12:36 Pan Macmillan has acquired world rights in a "superb" new novel from Susanna Jones, author of The Missing Person's Guide to Love. When Nights Were Cold is a "gripping tale of ambition and rivalry, madness and revenge in... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Publication Date: Fri, 08/04/2011 - 12:30 W&N has acquired a coming-of-age story by Korean author Kyung-sook Shin. UK and Commonwealth rights in I'll Be Right There were pre-empted by W&N editorial director Arzu Tahsin for a "good five-figure sum" from Barbara Zitwer at Barbara Zitwer... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Publication Date: Wed, 06/04/2011 - 14:24 Quercus has won a "keenly contested" auction to a debut literary crime novel set in Hull and East Yorkshire. Editor Jon Riley acquired UK and Commonwealth rights excluding Canada to The Dark Winter from Oliver Munson at Blake Friedmann in a two-book... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 06/04/2011 - 14:45 Tindal Street Press has bought UK and Commonwealth rights to a book about an obsessive ex-professional footballer's relationship with Manchester United player Ryan Giggs. Senior editor bought UK and Commonwealth rights to Bring... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 08:27 The Poetry Book Society (PBS) is planning to "challenge" the claim by Arts Council England (ACE) that its reach was not as wide as other portfolio funding applicants'. In a letter published in today's Times, George... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Publication Date: Tue, 05/04/2011 - 08:20 Little, Brown imprint Atom has acquired a mystery series by debut author Christi Daugherty described as "The Secret History for the YA audience". Editorial director Samantha Smith bought UK and Commonwealth rights in the "major" two-book deal from... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 04/04/2011 - 15:00 Biteback has bought the memoir of former Northern Ireland secretary of state and anti-apartheid campaigner Peter Hain. Managing director Iain Dale bought UK and Commonwealth rights (excluding Guam and South Africa) from... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 04/04/2011 - 09:00 Amazon has emerged as the surprise underbidder on a multi-million dollar auction for a self-published author, the first time the retailer is believed to have bid on frontlist. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:25 Bloomsbury has acquired world rights, following a "heated" five-way auction, to A Lady Cyclist's Guide to Kashgari by debut novelist Suzanne Joinson. Editorial director Helen Garnons-Williams bought the novel in a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 29/03/2011 - 21:39 Virago has acquired a debut novel by Canadian author Frances Greenslade, pre-empting the title within 24 hours. Publisher Lennie Goodings acquired UK and Commonwealth rights (excluding Canada) through Bill Hamilton at A M... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 29/03/2011 - 21:39 Virago has acquired a debut novel by Canadian author Frances Greenslade, pre-empting the title within 24 hours. Publisher Lennie Goodings acquired UK and Commonwealth rights (excluding Canada) through Bill Hamilton at A M... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Publication Date: Tue, 29/03/2011 - 08:11 Michael O'Mara has acquired the autobiography of Brendan Sheerin, star of reality TV series "Coach Trip". Commissioning editor Kate Moore acquired world rights to A Coach Trip Adventure: My Life from Paula McKie of Agency Oakroyd. Sheerin works as a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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When it was introduced in 2008, the Google Book Settlement was hailed by its creators as historic. Now, it is history. On March 22, after more than two years of contentious debate, Judge Denny Chin rejected the controversial proposal on copyright and antitrust grounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 11:55 Random House Children's Books has acquired a debut children's novel by BBC Radio 2 presenter Simon Mayo. Editorial director Kelly Hurst acquired world all language rights in the two-book deal through Sam Copeland at... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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