Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and an increase in print circulation prices in the first half, which offset falling print sales. The boost in circulation revenue was nearly enough to overcome the ad drop and a 2.9% decline in other revenue: Total company revenue was down just 0.6% from the third quarter of 2011. The company, which also publishes The Boston Globe, said it expects overall ad revenue trends in the fourth quarter to resemble the quarter just completed. Circulation revenue should increase in by a percentage in the mid- to high-single digits, it said. "While our results for the third quarter reflect continues pressure on advertising revenues, total circulation revenues rose led by the ongoing expansion of our digital subscription base," said Arthur Sulzberger Jr., chairman and interim CEO, in a statement accompanying the financial results on Thursday. "Digital subscription trends have remained robust and at quarter end, paid digital subscriptions across the Company totaled approximately 592,000, up 11 percent from the end of the second quarter." Digital subscribers to The New York Times and the International Herald Tribune comprised 566,000 of that total, up 11% from the end of the second quarter, while... Continue reading at 'Crains New York'

[ Crains New York | 2012-10-25 00:00:00 UTC ]
News tagged with: #digital subscribers #operating profit

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LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
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When Publishers Pay for Video Ad Views

Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday

[ Digiday | 2014-02-10 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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News Corp reports 4% revenue drop

Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian

[ The Guardian | 2014-02-07 00:00:00 UTC ]
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News Corp. profit tops estimates but ad sales dip

News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-07 00:00:00 UTC ]
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Charlie Chaplin's only novel published for the first time

Footlights, the screen legend's unseen prequel in prose to the film Limelight, reflects his sadness at declining stardomRead an extract from Footlights by Charlie ChaplinThe only work of prose fiction ever written by Charlie Chaplin, a dark, nostalgic novella which was the root of his great... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Bertelsmann revenues rise in 2013

Penguin Random House’s parent company Bertelsmann has announced preliminary figures for... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Pulitzer Prize winners on Sunday Times short story longlist

Two Pulitzer Prize-winners and a Man Booker-shortlisted author are among the 16 people longlisted... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Why Publishers Need to Embrace Automated Ad Selling

The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-30 00:00:00 UTC ]
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How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company

[ Fast Company | 2014-01-25 00:00:00 UTC ]
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People Prefer Big, Interruptive Web Ads

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Facebook Tries a Mobile Ad Network

A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-23 00:00:00 UTC ]
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Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Radio Times seeks to fuel digital success with print profits

Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething... Continue reading at The Guardian

[ The Guardian | 2014-01-20 00:00:00 UTC ]
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As The Independent's sales fall to a new low, will anyone take it on?

The Independent is a calling card across the world, the paper's former owner, Tony O'Reilly, once told me. It was one of the major reasons he fought so hard to acquire the Indy and why he was prepared to lose so much money afterwards as its publisher.He understood that it was the title that gave... Continue reading at The Guardian

[ The Guardian | 2014-01-17 00:00:00 UTC ]
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Charter makes a $61 billion bid for Time Warner Cable, could be the first of many

After months of trying to negotiate a deal behind the scenes, Charter Communications is publishing details of its offer to buy Time Warner Cable (which split from Time Warner years ago). Despite a bid that including debt is enough to nab 20 or so ... Continue reading at Engadget

[ Engadget | 2014-01-15 00:00:00 UTC ]
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Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-15 00:00:00 UTC ]
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Time Inc. Names New Technology Chief

Time Inc. CEO Joe Ripp continues to fill out his leadership ranks as he prepares to spin off the publishing company from Time Warner later this year into a public entity. Today, he named Colin Bodell as evp and chief technology officer, a newly created role at Time Inc. Bodell will be charged... Continue reading at AdWeek

[ AdWeek | 2014-01-15 00:00:00 UTC ]
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Why Publishers Are Enlisting Programmatic Ad Chiefs

A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday

[ Digiday | 2014-01-14 00:00:00 UTC ]
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