Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. Up next: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Join Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, for a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
News tagged with:
#current climate
#in-depth discussion
#associate publisher
Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#operating profit
#digital subscribers
Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#forcing publishers
#ebook vat
The UK launch date for Nook e-readers has been delayed by two weeks, with the products now not... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nook e-readers
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#york office
#usa today
#editorial content
#$40 million
J K Rowling's next published work is likely to be for children younger than the readers of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#children younger
#published work
As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#long line
Sainsbury’s has increased book sales by 20% in its second quarter, considerably above the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this |
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#universal mccann
#david cohen
#rising stars
#betting big
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$40 million
#thought catalog
#target audience
#including titles
Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine... Continue reading at Crains New York
[ Crains New York | 2012-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audit bureau
#verified circulation
#executive chairman
#rate base
#publishing frequency
Some well-kept secrets at Penguin Group, most notably the succession plan for its CEO, were put on display late Wednesday with the filing of an age discrimination lawsuit by the book publisher's former longtime head of corporate communications, Marilyn Ducksworth. Her lawyers charge Penguin with... Continue reading at Crains New York
[ Crains New York | 2012-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#story collection
#junot diaz
#punitive damages
After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#daily telegraph
#recent comments
#social networks
#shopping cart
Amazon has officially unveiled the 2012 vintage of the Kindle Fire, which is reportedly 44 percent more powerful than its predecessor. The service-orientated slate (as opposed to a gadget, which CEO Jeff Bezos claims nobody wants) comes with a bigger battery, a new processor and 1GB RAM --... Continue reading at Engadget
[ Engadget | 2012-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#barnes noble
#$40 cheaper
#closest rival
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fighting back
#french publishers
Best-selling Irish author Maeve Binchy, who sold more than 40 million books worldwide, has died after a short illness. Continue reading at BBC News
[ BBC News | 2012-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#short illness
Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news publishers
#major trends
#news publishing
For two decades, Brain Quest’s curriculum-based question-and-answer game has entertained kids – lots of them. Workman, which launched the line in 1992, reports sales of close to 37 million copies of Brain Quest editions for children at the pre-K through seventh grade levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-19 00:00:00 UTC ]
More news stories like this |
Author G.P. Taylor says 'children's literature has gone too far' and advocates a ratings system like that for movies or video games. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video games
Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#middle age
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad tech
#magazine websites