As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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The American Booksellers Association announced that it will postpone Children’s Institute, its annual conference of children’s book publishers, authors, and retailers, until 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Scholastic UK has created a pre-order campaign for Suzanne Collins' Hunger Games prequel that it says could drive trade to indie bookshops during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 08:56:22 UTC ]
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American Booksellers Association CEO Allison Hill said the organization had donated $100,000 to BINC. In addition, it is reducing membership fees, paying out for e-commerce faster, and running a daily open forum for members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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In an email to member stores Tuesday afternoon, the American Booksellers Association announced steps that it is taking to respond to the needs of independent bookstores and ABA staff amid growing concerns about the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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Campaigns for The Testaments by Margaret Atwood, Tall Tales & Wee Stories by Billy Connolly and Candice Carty-Williams' debut novel, Queenie, have been named winners at the Publishers’ Publicity Circle (PPC) Annual Awards 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 22:26:37 UTC ]
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Over the weekend, two huge news stories—the coronavirus and the 2020 presidential campaign—took significant steps forward. On the virus front, we learned of the first and second deaths on US soil, both of which came at a hospital in Washington state; at least one local scientist believes that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-02 13:00:19 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Manilla Press has unearthed its “pioneering” zero-waste UK campaign for climate action manifesto The Future We Choose. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 07:40:21 UTC ]
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The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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