As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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#prime day
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Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times
[ The New York Times | 2020-06-03 12:00:12 UTC ]
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#audiobook
For over 30 years, Lambda Literary has been celebrating LGBTQ literature. This vital organization has been an advocate and support system for LGBTQ writers, their communities, and their stories. In lieu of an in-person ceremony, Lambda Literary will be hosting a series of virtual happy hours all... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-01 14:48:51 UTC ]
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#pride month
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#lgbtq writers
#in-person ceremony
#samantha irby
#literary award
Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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#juno dawson
#fashion industry
#ya book
Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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#$30 million
#tv networks
#companies didn
#disclose terms
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BookExpo Online's first full day of programming begins with a panel featureing five library leaders who will take stock of how libraries are handling the coronavirus pandemic thus far and how the public library might change in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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#bookexpo online
#full day
#library leaders
#coronavirus pandemic
#public library
#covid-19 crisis
#libraries
#bookexpo
Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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#marketing campaigns
#difficult times
#months ago
#national lockdown
#extra layer
#publishing industry
Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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#publishing business
A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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#pandemic passes
#cookbook
The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 09:18:11 UTC ]
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#covid-19 pandemic
Elliott & Thomspon is launching an online campaign to show "the comfort words can bring", in partnership with author Paul Anthony Jones. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 02:55:55 UTC ]
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#online campaign
David Beckham, Dakota Fanning, Eddie Redmayne and "Harry Potter" himself, Daniel Radcliffe, have all signed on to read chapters of "The Sorcerer's Stone." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-05 18:07:58 UTC ]
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#harry potter
In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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#day campaign
#coronavirus pandemic
#wide range
#digital content
Andersen Press will publish Sally Nicholls' The Silent Stars Go By in November. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 07:51:23 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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#traditional format
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The Bookseller is to launch a series of weekly Twitter conversations with the authors shortlisted for this year's British Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 18:15:25 UTC ]
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The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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#publicity director
Here’s some news to mix up your quarantine-driven online shopping life: the MoMA Design Store has just released a selection of rare books from its archive, and they’re now on sale at its website. The books include seminal texts like a first edition of William Eggleston’s Guide by John Szarkowski... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-20 20:00:04 UTC ]
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#online shopping
#rare books
#books include