AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling short #buy ads #big shift

Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading position

With Medium 1.0, Ev Williams Tackles The Platform's Identity Crisis

Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story Continue reading at Fast Company

[ Fast Company | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blogging platform #identity crisis #online publishing

BuzzFeed Said to Expect 2014 Sales of Up to $120 Million

BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at Advertising Age

[ Advertising Age | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher #$60 million #web traffic #top ranks #$40 million #growing faster

BEA and ABA team up with Toy Industry Association

BookExpo America (BEA) and the American Booksellers Association (ABA) have teamed up with the Toy... Continue reading at The Bookseller

[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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Burns joins Bloomsbury as children’s sales director

Bloomsbury Publishing has appointed Elise Burns as children’s sales director. She will... Continue reading at The Bookseller

[ The Bookseller | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales director #bloomsbury publishing

ALA 2014 Preview: Meet the Team

At PW, we’ve always served the library community, but you’ve probably noticed that in recent months we’ve ramped up our commitment to covering library news and issues, with a lineup of monthly columnists writing on a broad range of issues affecting libraries and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library community #recent months #broad range

Macmillan relaunches online teen platform

Macmillan celebrated the relaunch of MyKindaBook.com, an online platform for teen and YA books,... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online platform #ya books

Penguin teams up with Readmill on booksharing app

Free app allows ebook readers to share highlights and update to social media websitesPenguin UK has teamed up with the Berlin-based ebook app developer Readmill to bolster direct ebook sales.The app allows readers to share ebook highlights and to talk to each other while they're reading,... Continue reading at The Guardian

[ The Guardian | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mission statement #biggest brands

Sales Erode at Barnes & Noble

Barnes & Noble Inc.'s latest quarterly earnings show an erosion in sales for both print books and ebooks, casting a cloud over its long-term prospects. Continue reading at AllThingsD

[ AllThingsD | 2013-11-27 00:00:00 UTC ]
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B&N Has Better Earnings Despite Sales Decline

Revenue fell in all three of Barnes & Noble’s operating groups for the second quarter ended October 26, 2013, but the retailer managed to post a 13.7% increase in EBITDA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decline #revenue fell #barnes noble #7% increase

Instagram Is Now Publishing a New Ad Almost Every Day

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age

[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile photo- #video-sharing network #broad audience #michael kors

B&N: earnings rise but Nook sales fall again

Barnes & Noble has turned a profit in its second quarter of trading, but sales in its Nook... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings rise #barnes noble

Sales Dip, Losses Rise at Books-A-Million

Sales for the third quarter ended November 2 at Books-A-Million fell 3.5%, to $100.4 million, and its net loss deepened to $7.1 million, from $2.8 million in the third period of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales dip #losses rise

Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek

[ AdWeek | 2013-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dinner table #paid ads #google search

Livefyre Buys Social Analytics Platform Realtidbits

Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek

[ AdWeek | 2013-11-22 00:00:00 UTC ]
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Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday

[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post yahoo #targeted based #area dominated