MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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If Winter Institute is any indication, as ABA president Steve Bercu noted at the conference opening, "independent bookselling is strong, vital, and growing." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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The new site, read.dukeupress.edu, is powered by the Folio eBooks solution, developed by Stanford University’s HighWire Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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#duke univ
A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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Digital division housed in separate company from loss-making print business which owners have been looking to sellThe Lebedevs, owners of the Independent titles, are keeping the papers' website in a separate company in a move that could allow a lucrative future sale of digital assets potentially... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
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#web traffic
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Pan Macmillan has said its physical book sales in the UK grew by 4.3% in value in 2013. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
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The Independent is a calling card across the world, the paper's former owner, Tony O'Reilly, once told me. It was one of the major reasons he fought so hard to acquire the Indy and why he was prepared to lose so much money afterwards as its publisher.He understood that it was the title that gave... Continue reading at The Guardian
[ The Guardian | 2014-01-17 00:00:00 UTC ]
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We knew Google's Niantic Labs was planning to use its Ingress tech to power other augmented reality games, but we didn't expect this. In an announcement today, Niantic announced it has teamed up with publisher HarperCollins to create a location-based ... Continue reading at Engadget
[ Engadget | 2014-01-15 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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November bookstore sales fell 4.2% compared to November 2012, dropping to $818 million, according to preliminary results released Tuesday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Japan is planning to tax sales of foreign online content such as ebooks, apps and downloaded music by late 2015, according to a newspaper report.Japanese who purchase electronic content from foreign firms like Amazon.com through overseas servers don’t have to pay consumption tax, currently at 5... Continue reading at PC World
[ PC World | 2014-01-14 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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In an infographic sent out Monday afternoon, Sourcebooks says total revenue in 2013 increased 22%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Adolf Hitler's anti-Semitic political testament, "Mein Kampf" is surging up electronic book best seller lists, even as sales of the printed version have been stagnant for years. Continue reading at ABC News
[ ABC News | 2014-01-10 00:00:00 UTC ]
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Through the first 10 months of 2013 sales of adult trade books fell 0.6% and sales of children’s/young adult dropped 9.7%, according to AAP’s monthly StatShot figures for October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Unit sales of print books fell 4% in the first week of 2014 compared to the week ended Jan. 6, 2013, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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The Nazi dictator’s controversial manifesto is among the bestselling political books on Amazon and iTunes. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-10 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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#magazine media