Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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The mayor of Venice has banned books about same-sex families but I and my fellow authors don’t want our work in schools where censorship rulesThe community of children’s and young persons’ authors is a varied and nurturing collection of people, each distinguished by a unique identity. It would... Continue reading at The Guardian
[ The Guardian | 2015-07-17 00:00:00 UTC ]
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Go Set a Watchman, Harper Lee’s retro-facing sequel to To Kill a Mockingbird, hit bookshelves this week. The story of its discovery—it was actually Lee’s first draft of Mockingbird—and publication reads like a novel of its own, and the whole affair has been mired in controversy. But now it’s... Continue reading at Wired
[ Wired | 2015-07-17 00:00:00 UTC ]
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Readers complain missing sentences and paragraphs tainted enjoyment of Harper Lee’s novel, as publisher says replacement copies are being printedA number of the first 25,000 copies of Harper Lee’s new novel Go Set a Watchman are missing paragraphs and sentences from the final pages – with many... Continue reading at The Guardian
[ The Guardian | 2015-07-16 00:00:00 UTC ]
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Blackwell’s has named Owen Jones’s The Establishment (Penguin) as its Book of the Year 2015. The company’s employees were asked to vote for their winner from a shortlist of six, namely Atul Gawande’s Being Mortal (Profile Books), Emma Healey’s Elizabeth Is Missing (Penguin), The Buried Giant by... Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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E-book sales in the adult and children's/young adult categories fell a combined 8.1% in the first quarter of 2015 compared to the first period of 2014, according to AAP's StatShot program, Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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The graphic novel 'The Guardian' represents a growing trend in which soft power and civil society initiatives are increasingly being leveraged to fight extremism. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-15 00:00:00 UTC ]
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A British speed reader has finished Harper Lee's much anticipated novel, Go Set A Watchman, in less than half an hour. Continue reading at Stuff
[ Stuff | 2015-07-15 00:00:00 UTC ]
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Sen. Ted Cruz's memoir "A Time for Truth: Reigniting the Promise of America" has sold 12,000 copies, reports Time magazine, and is ranked at No. 16 on Amazon's list of bestselling books. Readers interested in the Texas Republican's autobiography can find it at most bookstores, but there's one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-15 00:00:00 UTC ]
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Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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Just because Apple is on the hook for allegedly anti-competitive book sales doesn't mean that Amazon is above reproach. As promised, groups representing both authors and booksellers are calling on the US Department of Justice to investigate Amazon fo... Continue reading at Engadget
[ Engadget | 2015-07-14 00:00:00 UTC ]
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The New York Times on Monday defended its decision to exclude Republican presidential candidate Ted Cruz's book "A Time for Truth" from its bestseller list after discovering "strategic bulk purchases," though it did not offer any further details behind the decision."The Times's best-seller lists... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Gallic Books will now operate under the umbrella company name Belgravia. The publisher of translated French fiction and non-fiction will operate under the new name along with its new imprint Aardvark Bureau, run by Scott Pack, and the company’s independent bookshop Belgravia Books. All parts... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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The board of directors of the retail chain has signed a definitive agreement to be acquired by the Anderson family for $3.25 per share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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The San Diego Comic-Con once again hosted 130,000 avid pop culture fans, and amid the excitement a great deal of publishing news was announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
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The finale of the CW's "The Flash" strongly hinted that the original speedy comic book superhero Jay Garrick was somewhere lurking in the DC Entertainment ether. The comic book character's famous silver-winged helmet was spotted in the final episode. And now it's confirmed: The original Flash... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
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'Go Set a Watchman': "The question of Atticus's racism is one of the most important and critical elements in this novel..." wrote HarperCollins, the new book's publisher. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-12 00:00:00 UTC ]
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Canongate has acquired a children’s book by Matt Haig about the early life of Father Christmas. Set in 18th-century Finland, A Boy Called Christmas is about elves, reindeer, a kidnapping, and an 11-year-old boy called Nikolas who isn't afraid to believe in magic. It will be illustrated... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Ken White, former manager of San Francisco’s Books Inc., has launched Query Books, a publishing company focusing on republishing significant LGBT books. The post New Publisher Query Books Focuses on Lost LGBT Classics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-11 00:00:00 UTC ]
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