Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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Amazon says Harper Lee's Go Set a Watchman is the most pre-ordered title since the final Harry Potter book as the first chapter is published online. Continue reading at BBC News
[ BBC News | 2015-07-10 00:00:00 UTC ]
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Not everyone writing their first book is under 40. The prizewinning novelist has helped to form a group called Prime Writers, designed to change expectationsA few months before my first novel was published, it seemed that everywhere I looked people were writing about young debut authors. And... Continue reading at The Guardian
[ The Guardian | 2015-07-10 00:00:00 UTC ]
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Jonathan Baumbach, father of Noah, sells short story collection to Dzanc; Hachette gets Sen. Barbara Boxer’s memoir; a book on bioelectronics goes to Norton; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Launches adventure travel service with trips curated by editors. The post Down East Magazine Will Book Your Next Maine Adventure appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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This week: one of the best novels of the year, and Ta-Nehisi Coates's unforgettable new book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Leopold Blue, a coming-of-age story set in South Africa, wins the 2015 Branford Boase Award for an outstanding debut children's novel. Continue reading at BBC News
[ BBC News | 2015-07-10 00:00:00 UTC ]
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Despite the hype around blockbuster movies, indie publishers like Baby Tattoo, Top Cow and Top Shelf, manage to launch graphic novels of all kinds at Comic-Con International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
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Describe your role. I work as development editor and am fortunate to be a part of a wonderful team on the adult list. Our work is collaborative by nature, but there is a huge emphasis on project management and overseeing projects from research through to completion. What do you like best... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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As long as they pay publishers every time a book is read, ebook subscription services are more successful the less people read. The post Netflix-Like Book Services Would Be Happy if You Read Less appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-07-09 00:00:00 UTC ]
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The Authors Guild is asking bestselling authors to push back against the industry's reigning 25% ebook royalty rate "on behalf of all authors, as well as themselves.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
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Progressive Christian books struggle; new research on faith fiction; a religion author skips it for the summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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After a downturn in fiction sales, Abingdon is closing its fiction program and broadening its Christian Living line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Paula Hawkins’s novel has now been top of the UK hardback book chart for 20 weeks, outlasting even Dan Brown’s Lost Symbol• How Paula Hawkins wrote ‘the new Gone Girl’A record set six years ago by Dan Brown’s The Lost Symbol was broken this week by Paula Hawkins’s dark thriller The Girl on the... Continue reading at The Guardian
[ The Guardian | 2015-07-08 00:00:00 UTC ]
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The bestselling author of 'Wild,' Cheryl Strayed, has closed a deal with Knopf to publish a book of collected quotes. 'Brave Enough' is set for October 27, and will feature 100 of the author's most popular pearls of wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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The graphic novel 'The Guardian' represents a growing trend in which soft power and civil society initiatives are increasingly being leveraged to fight extremism. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-07 00:00:00 UTC ]
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Quentin Blake has warned that colouring books can limit children’s imaginations, according to the Times. The illustrator told the newspaper that he is “completely against” the use of colouring in as a way of teaching children to draw. Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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A Swedish romance set to make American publishing history, and a Spanish coming-of-age novel by the co-author of a popular crime series are among the titles heating up the global market this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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With the third China Shanghai International Children's Book Fair four months away, the fair organizers have been busy expanding the program to reflect a growing Chinese market for international titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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The Walker Books Group will next year publish a picture book by rapper and actor Ben Bailey Smith across the Walker Entertainment and Candlewick Entertainment imprints. Smith, who raps under the name Doc Brown, has penned I Am Bear, a rap-style read-aloud story about a mischievous bear. The... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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