Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Production company Kindle Entertainment has bought the rights to develop David Melling’s Hugless Douglas character into a TV show. The deal was brokered by Karen Lawler, executive manager of licensing at Hachette Children’s Group (HCG), and Nirmal Sandhu, head of rights at HCG, with Val... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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28 UK authors will be setting up shop at the the Guadalajara Book Fair, this November 28-December 6, as part of Britain's 'guest nation' literary program. The post UK Sends Young Authors to 2015 Guadalajara Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-01 00:00:00 UTC ]
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This week, dirty Seinfeld fan fiction, a David Lynchian campus novel, and Kim Stanley Robinson's latest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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The Second Circuit Court of Appeals has affirmed Judge Denise Cote's 2013 finding that Apple orchestrated a scheme to fix the price of ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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A federal appeals court stood by a 2013 decision that found the tech giant guilty of fixing ebook prices with publishers.Apple's last-ditch attempt to avoid paying $450 million to ebook buyers was just quashed, according to the Wall Street Journal. The Second U.S. Circuit Court of Appeals in... Continue reading at Fast Company
[ Fast Company | 2015-06-30 00:00:00 UTC ]
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Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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YouTube star Marcus Butler is to go on a 13-date book tour to support publication of his forthcoming book Hello Life (Headline). Butler has 3.7m subscribers to his YouTube channel and two million Twitter followers. Hello Life, released on 28th July, is part memoir, part self-help guide. The... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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German author and Middle East expert, Navid Kermani, will receive the 2015 Peace Prize of the German Book Trade for his writing and political activism. The post Navid Kermani to Receive 2015 Peace Prize of the German Book Trade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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WRITING books must be in the DNA of Times journalists. Even the paper’s founding editor, Henry J. Raymond, cranked them out, including his “History of the Administration of President Lincoln” in 1864. The next year, he r ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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Digital Content Working Group co-chair Carolyn Anthony told members that ALA officials were "continuing to dialogue" with the Big Five publishers over ebook prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-28 00:00:00 UTC ]
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Are we really a nation vibrating with anxiety? The booming sales of colouring books that help calm us down would suggest soThe Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity... Continue reading at The Guardian
[ The Guardian | 2015-06-27 00:00:00 UTC ]
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The Book People’s co-founder Seni Glaister is stepping down from her role as c.e.o of the company. William Wellesley, who has been at the company since January, and has been previously joint managing director at Molton Brown and group chief operating officer at GEMS Education, has been appointed... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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This week, an attack by a walking corpse, and a coming-of-age novel set in Barbados. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The growing complexity of international book publishing is reflected in this year’s ranking of the world’s largest publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Perseus Book Group was founded in 1996 by venture capitalist Frank Pearl. It is an independent company that represents independent publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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