'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts

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Can Britain’s Top Bookseller Save Barnes & Noble?

James Daunt fought Amazon and rescued the country’s biggest bookstore chain. Now comes Chapter 2. Continue reading at The New York Times

[ The New York Times | 2019-08-08 10:00:05 UTC ]
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Elliott deal for Barnes & Noble goes through, Daunt heads to New York

Waterstones owner Elliott Advisors has completed its $683m (£537m) acquisition of US book giant Barnes & Noble following approval by the majority of shareholders. Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 20:14:18 UTC ]
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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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A British Indie Bookstore Owner Holds Barnes & Nobles’ Fate In His Hands: Critical Linking, July 25th, 2019

Critical Linking, a daily roundup of the most interesting bookish links from around the web is sponsored by Libro.FM. “Despite ... Continue reading at Book Riot

[ Book Riot | 2019-07-25 10:30:48 UTC ]
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DC Universe’s Harley Quinn Brings Something New to a Comic Book TV Series: F-Bombs

During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek

[ AdWeek | 2019-07-23 18:14:43 UTC ]
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Barnes & Noble says lawsuits 'lack merit' as shareholders file against sale

Shareholders have filed two lawsuits against Barnes & Noble in a legal row over the sale as the book retailer insists the complaints "lack merit".  Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 16:58:40 UTC ]
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At D.C.’s Newest Book Store, the Best Customers are Toddlers

Solid State Books is Washington, D.C.’s newest book store serving the H Street neighborhood. Co-owners Jake Cumsky-Whitlock and Scott Abel met while working in another D.C. bookstore back in 2004. In 2017, they teamed up to create Solid State Books with a commitment to dynamic programming and... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-19 08:45:53 UTC ]
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Barnes & Noble shareholders to consider Elliott offer as details of bid revealed

Barnes & Noble has issued shareholders with a formal tender offer after rebuffing a further bid from US book distributor Readerlink, made after an initial deadline following the agreement with Ellliott Advisors had passed. Continue reading at The Bookseller

[ The Bookseller | 2019-07-09 12:42:15 UTC ]
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Lovejoy books snapped up for updated TV adaptation

Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 19:24:37 UTC ]
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Hodder lands Skehan's super food book ahead of TV series

Hodder & Stoughton has recommissioned cook Donal Skehan for a new book called Super Food in Minutes to accompany his upcoming 10-part TV series. Continue reading at The Bookseller

[ The Bookseller | 2019-06-20 09:58:32 UTC ]
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What’s the Next Chapter for Barnes & Noble?

A hedge fund wants to buy the bookstore chain for $683 million, including debt. Will the deal work? Experts from Wharton and elsewhere share their insights. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2019-06-18 18:09:27 UTC ]
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Readerlink misses midnight deadline for rival Barnes & Noble bid; Elliott offer stands

US distribution giant Readerlink LLC has missed the midnight deadline for a rival bid to Waterstones owner Elliott Advisors Ltd for Barnes & Noble, but could still propose a counter-offer.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-14 19:27:47 UTC ]
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Last minute Father's Day gifts for 7 different kinds of book-loving dads

Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-11 17:32:01 UTC ]
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Last minute Father’s Day gifts for 7 different kinds of book-loving dads

Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
More news stories like this | News stories tagged with: #day gifts #memoir #cookbook #chain bookstore


Trade figures welcome Barnes & Noble deal

Trade figures have largely welcomed the news that Waterstones boss James Daunt will become c.e.o. of both Waterstones and Barnes & Noble, after Elliott Advisors (UK) Limited bought the US chain in a $683m deal. But a warning has been sounded that some consequences of the deal - which marks... Continue reading at The Bookseller

[ The Bookseller | 2019-06-09 07:57:43 UTC ]
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Elliott to buy Barnes & Noble; Daunt will run both chains

In a seismic shift for the book trade, Elliott Advisors (UK) Limited have entered into a definitive agreement to acquire Barnes & Noble in an all-cash transaction valued at approximately $683m (£537m), including the assumption of debt. Continue reading at The Bookseller

[ The Bookseller | 2019-06-09 06:45:26 UTC ]
More news stories like this | News stories tagged with: #seismic shift #book trade #definitive agreement


Daunt to split time between London and New York in Barnes & Noble deal

James Daunt will split his time between London and New York after Waterstones' parent Elliott Advisors (UK) announced that it had agreed to acquire the giant US bookseller Barnes & Noble for $683m. Continue reading at The Bookseller

[ The Bookseller | 2019-06-08 16:19:54 UTC ]
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U.K. Investment Group Acquires Barnes & Noble for $683 Million

It's a new--wait for it--chapter for bookseller Barnes & Noble, which will be acquired by U.K. investment firm Elliott Advisors in an all-cash deal worth $683 million. Barnes & Noble joins a portfolio that also includes U.K. bookseller Waterstones, which Elliott acquired in June 2018.... Continue reading at AdWeek

[ AdWeek | 2019-06-07 20:03:20 UTC ]
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Barnes & Noble has a buyer—who agreed to pay the $476 million price tag

Beleaguered bookseller Barnes & Noble Inc. has a buyer. Elliott Management Corp. agreed to purchase the chain for $6.50 per share in an all-cash transaction valued about $476 million, plus the assumption of debt, the company said in a statement Friday. Barnes & Noble shares rose as... Continue reading at Advertising Age

[ Advertising Age | 2019-06-07 16:16:58 UTC ]
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Waterstones owner buys US chain Barnes & Noble

James Daunt will be chief of both chains after deal hailed as boost for real-world bookshopsThe hedge fund owner of the UK’s largest book chain, Waterstones, has bought Barnes & Noble, the biggest chain in the US, in a $683m (£537m) deal heralded as a boost in their battle to preserve... Continue reading at The Guardian

[ The Guardian | 2019-06-07 14:11:50 UTC ]
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