'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts

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Barnes & Noble's Owner Buys Paper Source

Elliott Management, which acquired Barnes & Noble in September 2019, has reached an agreement to buy the stationery retailer Paper Source. B&N CEO James Daunt will add oversight of Paper Source to his responsibilities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Barnes & Noble Reshapes Its Publishing Division

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[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Bloomsbury to release illustrated Harry Potter gift book

Bloomsbury is to release a gift book featuring Harry Potter illustrations by Jim Kay, accompanied by quotes from the series.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-28 20:34:58 UTC ]
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The new Barnes and Noble NOOK is really just a 10-inch Android tablet made by Lenovo

Earlier today, I told someone there was a new Barnes and Noble NOOK. Their response? They had no idea Barnes and Noble was still putting out NOOK devices! Yeah, I can understand that thinking, as who in the heck even buys a NOOK nowadays? I mean, look, hardcore readers usually opt for an e-ink... Continue reading at Betanews

[ Betanews | 2021-03-19 17:52:47 UTC ]
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Barnes & Noble teamed up with Lenovo for its new 10-inch Nook tablet

Barnes & Noble has launched a new 10-inch Nook tablet that it has designed in collaboration with Lenovo. Continue reading at Engadget

[ Engadget | 2021-03-19 13:00:11 UTC ]
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Barnes & Noble's new Nook tablet will be revealed soon

The Nook tablet isn't dead -- Barnes & Noble and Lenovo are collaborating on a new device. Continue reading at Engadget

[ Engadget | 2021-03-19 01:52:50 UTC ]
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Behind the Scenes: Working at Barnes & Noble in Illinois

If you've ever stopped browsing your B&N to wonder about life as a bookseller, here's a firsthand account of working at a Barnes & Noble. Continue reading at Book Riot

[ Book Riot | 2020-12-23 11:37:00 UTC ]
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Earnings Dive at Barnes & Noble Education in Q2

A 22% decline in sales in its retail division led to a 79% drop in net income at Barnes & Noble Education in the second quarter ended October 31, 2020, compared to last year. Textbook sales fell and general merchandise revenue took a big hit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-08 05:00:00 UTC ]
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A gift guide for the fans of science fiction, fantasy and horror books in your life

Anthologies like “The Big Book of Modern Fantasy” cover a lot of ground. Illustrated books like “Flyway” offer something special. Continue reading at The Washington Post

[ The Washington Post | 2020-12-07 14:00:00 UTC ]
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Bloomsbury gifts thousands of books to children in Hastings

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[ The Bookseller | 2020-12-07 13:33:35 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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29 Cozy Book Blankets to Gift This Holiday

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[ Book Riot | 2020-12-03 11:33:00 UTC ]
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Which books make the best gifts? Authors weigh in.

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[ The Washington Post | 2020-11-25 13:00:00 UTC ]
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Best Books To Give As Gifts In 2020

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[ Book Riot | 2020-11-18 11:31:00 UTC ]
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10 Book Club Subscription Gifts To Treat Your Bookish Besties

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[ Book Riot | 2020-11-16 11:34:00 UTC ]
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Has Donald Trump already landed a $100m book and TV deal?

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[ The Guardian | 2020-11-11 14:24:45 UTC ]
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16 Best Gifts for Comic Book Lovers

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[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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Barnes & Noble says shopper info may have been taken in hack

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[ ABC News | 2020-10-15 15:58:05 UTC ]
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Barnes & Noble warns customers about cyberattack in new email alert

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[ Fast Company | 2020-10-15 14:16:35 UTC ]
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