Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews
[ Betanews | 2019-09-23 14:41:55 UTC ]
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For the second time in less than a year, Barnes & Noble Education has reached a last-minute agreement that provides the company with the liquidity it needs to continue to operate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Barnes & Noble Education reported higher sales and lower losses in the quarter ended January 27, 2024, but those results were overshadowed by news that the company continues to struggle to find ways to shore up its financial position. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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Wow your favorite book lover this holiday season and sweep them off their feet with these seven absolutely extra bookish gift ideas.- Leah Rachel von Essen Continue reading at Book Riot
[ Book Riot | 2023-11-29 11:32:00 UTC ]
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If there’s a book lover on your holiday list, consider yourself lucky. There’s a huge range of gifts you can give them — and you don’t even need to know what’s next up on their to-be-read list. I’m a former bookseller with an abiding fiction habit who now tests... Continue reading at Engadget
[ Engadget | 2023-11-16 16:00:47 UTC ]
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As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times
[ The New York Times | 2023-10-17 15:29:03 UTC ]
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Having secured financing necessary to allow it to revamp its business for fiscal 2024, B&NE has begun what could be one of the most pivotal school years in its history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Here's your chance to stock up on hardcovers on the cheap! Barnes & Noble's 50% hardcover sale is on now. Continue reading at Book Riot
[ Book Riot | 2023-08-11 20:01:51 UTC ]
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The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget
[ Engadget | 2023-08-09 06:17:44 UTC ]
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Barnes & Noble will reopen its bookstore at The Avenue at White Marsh in a redesigned format on July 26, the bookseller announced Wednesday. It's one of several changes and new stores planned for the center. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-07-19 17:11:00 UTC ]
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After an 88% vote in favor of unionization, the Retail, Wholesale and Department Store Union will represent more than 30 workers at the store when contract negotiations commence this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-30 04:00:00 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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The third Barnes & Noble store to unionize, the bookstore workers voted 97% in favor of joining the Retail, Wholesale and Department Store Union, citing safety issues, substandard pay and lack of workplace structure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Workers at the Barnes & Noble in Manhattan’s Union Square, one of the retail chain’s signature stores, have voted to unionize Continue reading at ABC News
[ ABC News | 2023-06-08 00:38:28 UTC ]
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Barnes and Noble is putting on the costume of a local indie bookstore, but their inner mechanics are still all big-box chain corporation. Continue reading at Book Riot
[ Book Riot | 2023-05-23 10:36:00 UTC ]
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The workers at B&N College Booksellers at Rutgers University in New Brunswick, N.J., have voted unanimously to unionize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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Share the Joy of Giving—and Receiving—Books as Gifts, by The Editors of WLT News and Events [email protected] Mon, 05/01/2023 - 15:39 Isobelle Ouzman, Peace for Ukraine (2022; detail), miniature plain paper journal, ink, color pencils, art knife,... Continue reading at World Literature Today
[ World Literature Today | 2023-05-01 20:39:57 UTC ]
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Barnes & Noble is taking 25% off certain pre-order books, ebooks, and audiobooks. Here's a taste of what's available, plus more information. Continue reading at Book Riot
[ Book Riot | 2023-04-26 16:50:30 UTC ]
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