Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with:
#past week
#wry how-
#installment titled
#turkey leg
#surprisingly easy
#android emphasizes
#give books
#christmas gifts
Barnes & Noble finally has a direct answer to Amazon's purchase of Audible. The bookseller has launched a B&N Audiobooks service in the US that lets you either buy recordings or pay $15 per month for a subscription that offers one recurring monthly credit. You'll have access to more than... Continue reading at Engadget
[ Engadget | 2022-04-07 16:21:47 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#audiobook service
#e-book
#bookshop
#bookseller
#audiobook
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
After seeing growth last year, B&N CEO James Daunt says the trajectory has changed for America's largest bricks-and-mortar bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
Approximately one year after Barnes & Noble CEO James Daunt tapped Emily Meehan to reinvent the retailer’s publishing operation, Meehan has unveiled a new name for the company and a host of new initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing operation
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
‘Vivian Maier: Developed’ is a revealing and beautiful biography about the mysterious caregiver who left behind a trove of her own art. Continue reading at The Washington Post
[ The Washington Post | 2021-12-21 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#book explores
Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-08 17:32:50 UTC ]
More news stories like this | News stories tagged with:
#books make
Candles, wine glasses, cushions and more: we've got great ideas for book club themed gifts for the holidays!- Claire Handscombe Continue reading at Book Riot
[ Book Riot | 2021-11-23 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#great ideas
#book club
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#lit hub
#book publishing
Find a gift for your favorite book lover this holiday season with this list of our best picks. Continue reading at The Washington Post
[ The Washington Post | 2021-11-03 17:00:59 UTC ]
More news stories like this | News stories tagged with:
#books category
#holiday season
#favorite book
National Book Tokens is launching a new gift card scheme, which offers customers a regular monthly books budget to be spent through high street bookshops. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 09:08:23 UTC ]
More news stories like this | News stories tagged with:
#offers customers
James Daunt has hailed a rise in sales at American bookseller Barnes & Noble following changes he introduced after being appointed as its c.e.o. in 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 02:05:18 UTC ]
More news stories like this | News stories tagged with:
#james daunt
#american bookseller
Secondhand bookstores provided ample choices at low prices. So I picked up books by Joseph Conrad, James Webb and (too) many more. Continue reading at The Washington Post
[ The Washington Post | 2021-08-25 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#low prices
#joseph conrad
Old Barn Books will publish author Lisa Fuller's "powerful" YA debut Ghost Bird in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 13:08:09 UTC ]
More news stories like this |
Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with:
#product development
#nielsen finds
#nielsen
N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post
[ The Washington Post | 2021-08-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#fantasy books
#inheritance trilogy
#small screen
#science fiction
BREAKING NEWS: yesterday, Zooey Deschanel tweeted about Olivia Rodrigo’s hot new album, Sour. Real footage of Olivia Rodrigo crediting me for inspiring her number #1 album. (JK, but great album @Olivia_Rodrigo!) pic.twitter.com/hMDezbLjEL — zooey deschanel (@ZooeyDeschanel) June 7, 2021 She... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 18:56:02 UTC ]
More news stories like this | News stories tagged with:
#breaking news
#book lover
Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
More news stories like this |