Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with:
#past week
#wry how-
#installment titled
#turkey leg
#surprisingly easy
#android emphasizes
#give books
#christmas gifts
Author George RR Martin's epic science fiction story series Wild Cards is to be developed for TV following the success of Game of Thrones. Continue reading at BBC News
[ BBC News | 2016-08-09 00:00:00 UTC ]
More news stories like this |
Revenue at the college store operator rose 1.7% in fiscal 2016, but restructuring charges tied to outsourcing its digital education platform led to a decline in earnings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
More news stories like this |
New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical bookstores
#improve profits
#bottom line
Roald Dahl's Matilda may have her own stage show but Australian author Jacqueline Harvey's Alice-Miranda character has snaffled her first animated international television series. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
#roald dahl
#stage show
Bookselling chain Barnes and Noble held its first annual Teen Book Festival at locations across the country from June 10–12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-14 00:00:00 UTC ]
More news stories like this |
The retiring B&N chairman reflects on his years in the bookselling business, and the big changes that have reshaped the chain in the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookselling business
#past decade
Len Riggio, who built Barnes & Noble from a single store into the country's largest bricks-and-mortar bookseller, will retire after the company's September annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#len riggio
#announces retirement
The Bournemouth-based 33-year-old was offered a six-figure sum for his series about a troubled Met investigator in the sights of a serial killerA former paramedic has received a three-book publishing and television deal for his debut crime series, which publishers and producers describe as... Continue reading at The Guardian
[ The Guardian | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#serial killer
#production company
#undisclosed fee
#rejection letters
Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World
[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android device
#mobile apps
#barnes noble
#tv shows
Barnes and Noble has decided to lay down its arms and stop competing with Amazon for ebook and e-reader sales in the UK. The bookstore operator has announced it will stop selling digital content, including fiction and non-fiction, magazines and video... Continue reading at Engadget
[ Engadget | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-reader sales
#including fiction
The Publishers Weekly Stock Index fell 3.6% overall, with declining share prices for Amazon and News Corp. offsetting gains elsewhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
More news stories like this |
Demand for DC’s Super Hero Girls line has been so high the publisher is adding a second book to the program months before the first book in the series even publishes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
More news stories like this |
Barnes and Noble has revealed plans to launch a new "prototype" store later this year, a US conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#revealed plans
Epic novel, whose length has long discouraged readers, has made it on to the Bookseller’s top 50 after the BBC’s acclaimed new adaptationBritain is racing to address the fact that only 4% of Britons have read War and Peace, with Leo Tolstoy’s doorstopping epic entering the UK’s book charts for... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller list
#nielsen bookscan
#records began
#total sales
#combined sales
Square Peg has acquired a book by naturalist Stephen Ross about one of Britain’s favourite birds, the robin. Continue reading at The Bookseller
[ The Bookseller | 2015-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#square peg
Reading a book on a traditional tablet, such as the iPad, is a passable experience. However, a dedicated reader with an e-ink display is much superior for reading. Not only is it more comfortable for your eyes, but it works better in the sun too. Not to mention the super-long battery life. While... Continue reading at Betanews
[ Betanews | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle e-readers
The celebrity pastor defends against what critics have branded 'cool Christianity' while discussing his reality series, church, and new book 'Sandcastle Kings.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality tv
Whether sized to stuff stockings or designed as works of art, gift books have their own special places in a wide variety of stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gift books
#wide variety
Orion has snapped up rights to a humour gift book from the owner of Marnie the Dog, who has over 1m followers on Instagram. Anna Valentine, non-fiction publishing director at Orion, bought UK & Commonwealth rights from Nicole Bond at Grand Central Publishing for Marnie the Dog: I’m a Book,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anna valentine
#nicole bond
Novelist Robert Harris has said that developing dedicated TV books programming is one of the ways in which the BBC can fight back against funding cuts. Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight back
#funding cuts