Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Last week Barnes & Noble severed its ties with Microsoft, taking another step toward becoming, in the words of CEO Mike Huseby, a “client- and content-focused” company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Barnes & Noble will be offering 500,000 copies of signed works by major authors to kick off the holiday shopping season. But will it be enough? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
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B&N is returning to the downloadable audiobook business with the release of a new nook app for Android devices that offers access to 50,000 audiobook titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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PBS will live-stream three days of events from this month's Miami Book Fair. Will it become appointment viewing for the mass market? The post Will the Miami Book Fair Become Must-See TV? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-14 00:00:00 UTC ]
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Advocates for Internet sales taxes, which include both the American Booksellers Association and Amazon, sent a letter urging Congress to act. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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Publishers of spiritual or religious gift books face unique challenges in a complicated business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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There was a mix of good news and bad news in Barnes & Noble’s first-quarter financials, which the company released last week for the period ended August 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Barnes & Noble has officially kicked off a new era -- one in which it doesn't manufacture its own tablets. The struggling book outlet announced last summer that it would work with other manufacturers going forward and Samsung is first in line. The... Continue reading at Engadget
[ Engadget | 2014-08-20 00:00:00 UTC ]
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Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
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Barnes & Noble isn't exactly a household name in the UK, but in the States it's a book-selling behemoth, with hundreds of stores complimenting a vast library of ebooks, as well as a line of readers to consume them on. In autumn 2012, B&N expanded... Continue reading at Engadget
[ Engadget | 2014-08-06 00:00:00 UTC ]
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Investors, as well as members of the book publishing industry who see the survival of Barnes & Noble as crucial to maintaining a healthy bookselling environment, were cheered last week when the retailer received board approval for separating its Retail and Nook Media businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Bookseller Barnes & Noble Inc said it would spin off its Nook tablets and college books business, sending its shares up about 8 percent in early trading. Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-06-25 00:00:00 UTC ]
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Does your agent constantly reject your manuscript about a teen wizard who falls in love with a vampire and has to fight for their life in a televised death zone? Barnes & Noble feels your pain, and is opening up the Nook Press self-publishing... Continue reading at Engadget
[ Engadget | 2014-03-18 00:00:00 UTC ]
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Barnes & Noble reports that consolidated revenue for the third quarter of fiscal 2014 decreased 10.3% to $2 billion from the same period in the previous fiscal year. Third quarter EBITDA increased from $59 million a year ago to $173 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Heron Books, an imprint of Quercus Books, has bought a new title about evolution by Professor... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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An email to Brazilian publishers suggested that Barnes & Noble plans to start selling ebooks in Brazil soon, but B&N has yet to confirm. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
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A small bookstore hacks it system to prevent expectant parents from receiving 10 different copies of Good Night, Moon. Continue reading at The Atlantic
[ The Atlantic | 2014-02-06 00:00:00 UTC ]
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