Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Novelist Robert Harris has said that developing dedicated TV books programming is one of the ways in which the BBC can fight back against funding cuts. Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Total revenue at Barnes & Noble fell 1.5% in the first quarter ended August 1, 2015, to $1.2 billion, compared to last year’s first period and the net loss increased to $34.9 million from $28.4 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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Paper books are archaic -- e-readers and tablets are the proper way to read nowadays. They are more convenient for traveling, helpful for nighttime reading, and most importantly, don't take up room. Both public and in-home libraries are a waste of space. Today, Barnes and Noble announces its... Continue reading at Betanews
[ Betanews | 2015-09-03 00:00:00 UTC ]
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Ronald Boire, a man with plenty of electronics experience, is taking over as CEO of Barnes & Noble, as the bookseller spins off its education division. The post Barnes & Noble Looks to New Leader to Save NOOK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
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Ron Boire has been named the next CEO of Barnes & Noble, Inc., beginning September 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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India's Ritesh Batra is to direct the film adaptation of The Sense of an Ending, Julian Barnes' Booker-winning novel, with British actor Jim Broadbent in the lead. Continue reading at BBC News
[ BBC News | 2015-05-13 00:00:00 UTC ]
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In her more than 25 years in the bookselling business in Barbados, there isn’t much that Beverly Smith-Hinkson hasn’t done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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ITV daytime chat show Loose Women is today (March 24th) launching a new book club, with Paula Hawkins’ The Girl on the Train (Doubleday) picked as the first title. The book club, called Loose Books, will see a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Barnes & Noble Education is counting on growth in a number of digital initiatives, as well as taking over the operation of more college stores, to improve operating results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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National Book Tokens is this week launching a pilot of a series of ebook gift cards, which it says will be an “innovative step forward that will help evolve ebook gifting”. The cards will be for six genres - literary fiction, mass fiction, crime and thriller, sci-fi and fantasy, romance and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Police detective Harry Bosch is the protagonist in Michael Connelly's series, the most recent installment of which is 'The Burning Room.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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There has been an outpouring of support in the trade for Robert Harris's public call for a dedicated BBC TV books programme. Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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The novelist Robert Harris was right to call the BBC’s lack of a books show a ‘disgrace’. There’s plenty the corporation could do to make a popular literary programme on TVWith injury, there is always a little insult. When a BBC spokesperson, responding to Robert Harris’s complaints at the Costa... Continue reading at The Guardian
[ The Guardian | 2015-01-29 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Barnes & Noble Inc. said Thursday that a key sales measure rose 1.7% during the holiday season as sales of physical books continued to stabilize. The news sent shares rising 4.6% in premarket... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-01-08 00:00:00 UTC ]
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Working in the book business can make one cynical about giving and receiving books as gifts, but the gift of a hand-translated title was a special surprise. The post The Best Book Gift? A Hand-Translated Title appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-06 00:00:00 UTC ]
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