Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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The company has experienced success with its 'exclusive editions' program, in which B&N will release versions of popular tween and young adult titles with never-before-seen content. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-30 00:00:00 UTC ]
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#exclusive editions
The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Literal magazine, the well-regarded English and Spanish literature magazine literature, has expanded into bilingual and Spanish-language books by Latin American writers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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#spanish-language books
Book seller Barnes & Noble has promoted the head of its Nook business to chief executive of company. The struggling retailer said Wednesday Michael Huseby, 59, will take the role immediately. The... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-01-08 00:00:00 UTC ]
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A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian
[ The Guardian | 2013-12-23 00:00:00 UTC ]
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If you're struggling with your holiday gift list, we have you cover-to-covered with our photo book holiday gift guide. Continue reading at Wired
[ Wired | 2013-12-16 00:00:00 UTC ]
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#photo book
Even when Barnes & Noble entered the reading device market with the launch of the Nook back in the fall of 2009, executives said the company’s long-term future continued to rest in selling content in both print and digital formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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The Library A World History James W.P. Campbell and Will Pryce University of Chicago Press, $75 Sneak inside 85 of the world's greatest libraries in 21 countries, from the National Library of China to the Altenburg Abbey in Austria. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-29 00:00:00 UTC ]
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Barnes & Noble Inc.'s latest quarterly earnings show an erosion in sales for both print books and ebooks, casting a cloud over its long-term prospects. Continue reading at AllThingsD
[ AllThingsD | 2013-11-27 00:00:00 UTC ]
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Barnes & Noble returned to a profit in the fiscal second quarter as it invested less in its Nook ebook reader and cost cuts offset lower sales.Its sales missed expectations, however, and its shares dropped more than 3% in premarket trading. The report comes as the crucial holiday season... Continue reading at Crains New York
[ Crains New York | 2013-11-26 00:00:00 UTC ]
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Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Mitchell Klipper, CEO of Barnes & Noble Inc.'s retail group, which includes its bookstores but not its Nook unit, sold about 67% of his shares of the company, according to an SEC filing late Monday.Mr. Klipper sold a total of about 400,996 shares for between $13.99 and $14.53 per share.He... Continue reading at Crains New York
[ Crains New York | 2013-08-27 00:00:00 UTC ]
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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Barnes & Noble says it plans to keep making its Nook electronic readers and will focus on offering content to its customers, even as its first-quarter net loss nearly doubled.The quarterly results came as the struggling bookseller's chairman said he is abandoning his bid for the company's... Continue reading at Crains New York
[ Crains New York | 2013-08-20 00:00:00 UTC ]
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#top priority
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US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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B&N is being eulogized as a 'dead man walking,' but the company still has a firm foundation, including the Nook, and will be with us as long as we still have print. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
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Barnes & Noble says it lost less money than it previously reported during the past two years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-31 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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