A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Igloo Books is this month launching a series of books based on DreamWorks Animation’s new family film "Penguins of Madagascar". The range includes a book of the film, picture books, sound boards, various sticker and activity sets, and colouring books, and the company intends to “push ourselves... Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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Melville House will publish 'The Senate Intelligence Committee Report on Torture' as a paperback and an ebook on December 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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PW talked to Other Press publisher Judith Gurewich, who picked up world English rights to a bestseller in France after a heated auction at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Cornerstone's Jack Fogg is joining HarperCollins in the newly-created role of publishing director for fiction and non-fiction. Fogg is currently editorial director at Cornerstone imprint Century, where he has worked with authors including Rod Stewart, James Corden, Tim Vine and Hugh Howey. He... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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Previously unseen sketches of one of the UK's best-known comic book characters are to be published for the first time. Continue reading at BBC News
[ BBC News | 2014-12-10 00:00:00 UTC ]
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Six ways Hearst is tackling the gritty work of becoming a modern publisher. The post How fusty old Hearst is becoming a modern publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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Audio line debut for IVP; 2015 Grawemeyer winner announced; Target Holiday Book Club features Nelson book; Baker titles selected as best church resources; Puritan/Reformed publisher releases new Bible, books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Bonnier's Blink Publishing is launching a new imprint, Blink Reality, to focus on "compelling true stories and relevant real life issues". The imprint will be headed by newly appointed publisher Emily Thomas, and will begin releasing titles in summer 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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In the UK, Zoella was revealed to have used a ghostwriter, while Clare Balding's book cover clearly looks fake. How much of this is okay? The post How Much Can You Fake in Publishing? From Clare Balding to Zoella appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-09 00:00:00 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) has warned its members that France may raise VAT on ebooks from 5.5% to the standard 20% during the first half of next year to avoid a fine of several million euros from the European Court of Justice, according to the trade... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Blackstar investment company wants to obtain full ownership of Times Media Group Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Daphne Durham, publisher of adult trade and children's at Amazon Publishing, will be leaving the company on January 16, and will be succeeded by Mikyla Bruder, current head of global marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Penguin Random House announced the senior management appointments of its now-unified publishing operations group, which will be headed by Sue Malone-Barber as senior v-p, director, publishing operations, PRH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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Midwest Tape has appointed Tammy Faxel publisher of its audiobook and video division, Dreamscape Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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In 1996, the Association of American Publishers awarded Jones a lifetime achievement award for his work in the higher education publishing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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In a popular post last month on Motherlode, the New York Times's parenting blog, Luisa Colón made a surprising admission: she doesn’t like to take her kids to the library anymore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Will Boast: "If fiction is the art of invention, memoir is the art of selection and arrangement." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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