A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Susan Hawthorne argues that independent publishing is the source of cultural diversity, bringing bibliodiversity to confront megapublishing and bookselling. The post Independent Publishing as the Source of Bibliodiversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-26 00:00:00 UTC ]
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As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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Faber Children’s is set to publish a cookbook and two children’s fiction titles from Sophie Thompson, actor and winner of this year’s Celebrity Masterchef. Commissioning editor Alice Swan said when she received a manuscript about a boy who could talk to animals, she didn’t realise who the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Religion scholars met before Thanksgiving in San Diego to exchange ideas, find books for their courses, and stock their personal libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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Star Trek’s Captain Kirk turns to crowd-funding to finance new book on how to reinvent yourself after 50He has battled the Klingons and boldly gone where no man has gone before as Captain James T Kirk of the USS Enterprise, but now William Shatner is taking on a new mission: conquering the world... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
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We talked with Michael Heyward, who runs Australia's Text Publishing, about the his house's classics list, a true crime title he's excited to launch in the U.S., and the advantages of being a small publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Camille Mofidi of Kobo Writing Life explains how the platform is helping writers in France, Germany and Italy leverage self-publishing opportunities. The post Kobo Sees Opportunities for Self-publishing in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-24 00:00:00 UTC ]
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Coffee House founding publisher Allan Kornblum died at his home in St. Paul, Minn. on Sunday morning of complications from Chronic Lymphocytic Leukemia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-23 00:00:00 UTC ]
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Canongate has signed a novel from bestselling Turkish author Ahmet Altan, the first time one of his books will be translated into English. Publishing director Francis Bickmore signed world rights excluding Turkey and Greece from Levent Yilmaz. Rights have already been sold to HarperCollins... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Schools reform minister Nick Gibb has told publishers that England has "once again" fallen behind in the production of world-class textbooks, saying that a critical policy paper issued by Tim Oates of the Cambridge Assessment Group "should send shock waves through the education system and... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Executives overseeing licensed publishing programs are, like publishers in general, monitoring the impact of digital technologies on their businesses and dealing with a challenging and competitive retail landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Three top US book editors and one translator share their top tips for working with and editing literary translations. The post 5 Tips for Editing Literary Works in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-21 00:00:00 UTC ]
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The November 2014 selection of self-published book reviews from BlueInk Review includes paranormal fiction, young adult fiction, self-help and health. The post November 2014 Top Self-published Book Reviews from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Research has taught me three main weaknesses in this new way to issue books, but also revealed some less acknowledged strengthsAlmost any discussion of self-publishing seems to attract an immediate hostility quite unlike the amused tolerance that greets those who, say, exhibit their indifferent... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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