A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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A trio of international publishing sales executives reflect on the different attitudes toward book pricing across the world, wondering what the future holds. The post Publishing Sales Execs Consider the Future of Book Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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Like all magazine publishers, associations took a big hit five years ago. Coupled with rapidly evolving consumer habits and an ad community far less reliant on print, association publishers find themselves in a time of change. They've survived, but it hasn't been easy. Creativity, cost cutting... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-20 00:00:00 UTC ]
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Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian
[ The Guardian | 2014-12-19 00:00:00 UTC ]
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Scholastic Corporation said it increased revenues 7% to $665.6m (£426m) during the fiscal 2015 second quarter, which ended on the 30th November. The increase was largely down to strong sales in children’s books but there were gains in most divisions, including trade, clubs, fairs and classroom... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Unbound is publishing a collection of Raymond Briggs’ writing and illustrations from The Oldie magazine. Notes from the Sofa is a collection of a decade’s worth of articles and illustrations and traces Briggs’ life from growing up to growing old. Subjects include being evacuated during the war,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Penguin has acquired the publishing rights to "Hey Duggee", a new pre-school children’s TV programme created by Studio AKA for Cbeebies and BBC Worldwide. The TV showis set at a children's playgroup called the Squirrel Club and is run by a big friendly dog called Duggee, who teaches children... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Trying to stick it to Google is an understandable impulse, a resentment fed by the company's monolithic influence over the web. But all the Google News shutdown in Spain really shows is how powerless traditional publishers really are. The post Spain’s Google News Shutdown Is a Silly Victory for... Continue reading at Wired
[ Wired | 2014-12-17 00:00:00 UTC ]
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Trying to stick it to Google is an understandable impulse, a resentment fed by the company's monolithic influence over the web. But all the Google News shutdown in Spain really shows is how powerless traditional publishers really are. The post The Google News Shutdown in Spain Is An Empty... Continue reading at Wired
[ Wired | 2014-12-17 00:00:00 UTC ]
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Google is looking to experiment with a "buy now" button that would allow browsers to shop directly through the search engine, without having to visit a retailer's own website. According to a report in the Wall Street Journal, the search giant is seeking to compete directly with Amazon, which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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US publishers have reported a sales revenues rise of nearly 5% across 2014, mainly fuelled by the success of children's and young adult. Figures released by the Association of American Publishers (AAP), covering the first nine months of the year, show that across publishing as a whole,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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Trinity University Press has acquired the assets of Maverick Publishing. The purchase includes over 40 titles which will form the basis of a new Trinity imprint, Maverick Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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Latin America is a dynamic book publishing region. Read our top articles from 2014 about publishing in Brazil, Mexico, Argentina and other Latin American countries. The post Top 12 Articles on Publishing in Latin America of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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The West Baltimore home of a defunct century-old book publisher that once commanded offices in Chicago and San Francisco will go on the auction block Wednesday — a casualty of Hurricane Katrina, technological change and even the "For Dummies" instructional book series. Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-12-16 00:00:00 UTC ]
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Google removed its news aggregation service from Spain a few days ago, but the Spanish Newspaper Publishers’ Association (AEDE) is already asking the government to bring it back. AEDE claims the removal of Google News will be bad business for the publishing industry overall and will have more of... Continue reading at Betanews
[ Betanews | 2014-12-16 00:00:00 UTC ]
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Mark Smith, the founder and former c.e.o. of Quercus, is to join Bonnier Publishing as c.e.o. of its fiction department. Smith left Quercus after the formerly independent publisher was bought by Hachette UK’s Hodder & Stoughton earlier this year. He will now become c.e.o. of Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Amazon Publishing plans to grow its list of UK titles and authors “substantially” in 2015, Eoin Purcell, UK head of Amazon Publishing, has told The Bookseller. The publisher is also “constantly looking to create new platforms to connect authors and readers”, Purcell said. Amazon Publishing UK,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 7, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Headline is to publish a special fan edition of musician Frank Turner’s touring memoir The Road Beneath My Feet. The publisher has teamed up with PledgeMusic, a direct-to-fan music platform, to offer the £30 hardback. Fans are being asked to provide their own personal reminiscences of seeing... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
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