A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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A quintet of editors from Argentina and Mexico discuss the boom and future of independent publishing in Latin America. The post How Alliances Bolster Latin American Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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Veteran author Warren Adler offers a reality check for would-be authors who believe fame and fortune is just a book away. The post So You Want to Be a Famous Self-Published Author? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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Although the blizzard bearing down on the Northeast was not as intense as meteorologists had predicted, the Big Five are taking the tack of many companies: shutting down offices and encouraging employees to work from home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-26 00:00:00 UTC ]
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The Bookseller reports that Saqi Books will be resume its English-language publishing program with plans to release as many as ten titles per year. The post Saqi Books Will Once Again Be Publishing in English appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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Yellow Kite, an imprint of Hodder & Stoughton, has acquired a memoir and lifestyle guide from yoga instructor and Instagram star Rachel Brathen, titled Yoga Girl. Emily Robertson at Yellow Kite bought UK and Commonwealth rights from Philip Sane at Lennart Sane Agency. Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Publishing Perspectives is looking for a hard-working intern interested in journalism, media and book publishing to work from our office in New York City. The post Editorial & Production Internship at Publishing Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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Embeddable player and video storefront allows publishers to sell and rent videos from their sites. The post Vimeo, Publishers Partner on VOD Service appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-23 00:00:00 UTC ]
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Angry Birds creator Rovio is moving into the YA publishing sector with a new pirate adventure series. Storm Sisters is described as a “high action pirate adventure with a female twist”. It tells the story of five girls, aged 11 to 17, who sail the seas in 1780s looking for clues to why their... Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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David Fickling Books (DFB) is to publish the paperback edition of the Costa shortlisted Running Girl. DFB has acquired the paperback rights to the book from Penguin Random House and publication is scheduled for June 2015. Running Girl, written by Simon Mason, was nominated for the 2014... Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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German literary publisher Suhrkamp Verlag has completed a reorganisation it started almost two years ago, with a “stable financial and legal framework” for the publishing house now in place. As part of the changes, Ulla Unseld-Berkéwicz, chairman of the board of Suhrkamp, will withdraw from... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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The CEO of Publishing Technology offers his five predictions for academic publishing in 2015, including porous paywalls and the rise of the SAMPC countries. The post Five Academic Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-22 00:00:00 UTC ]
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Image Comics announced sales gains and 19 new titles at their fourth Image Expo earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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A crowdfunding appeal to publish a book by the late Paul Sidey, Hutchinson’s former editorial director, has been set up on Unbound. Sidey, who died in September 2014, worked at Hutchinson for 31 years before retiring in early 2012. His authors included Ruth Rendell and the late Richard... Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Madeline McIntosh, who was named president of the Penguin Publishing Group last September, put her own stamp on the division last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
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Publishers need to standardise their Open Access publishing policies to reduce confusion among authors, while steps such as aggregated billing for Article Processing Charges could help with the administrative burden, according to a newly released report from the Copyright Clearance Centre. Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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Catholic publishers elect new board members; Barbour author honored twice; Lucado’s latest is Family’s Book of the Year; Zondervan author on four-city tour; IVP a Best Workplace for Sixth Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
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