A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Readerlink Distribution Services has acquired the Baker & Taylor Publishing Group and Baker & Taylor Marketing Services U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-23 00:00:00 UTC ]
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With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Cutting out the middlemen of the literary world can lead to the discovery of acclaimed authors such as Andrea BennettPublishers are playing literary agents at their own game, seeking out new talent for themselves and cutting out the industry’s powerful middlemen.Executives within HarperCollins,... Continue reading at The Guardian
[ The Guardian | 2015-02-22 00:00:00 UTC ]
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Franciscan Media has laid off 27 employees, none of them in editorial, and the publisher says book sales are up and title output will increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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From crafts and inventions to various elements of personalization, many of the playthings displayed at this year’s New York International Toy Fair had a do-it-yourself slant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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A book about fear of vaccines, published in the UK by indie Fitzcarraldo Editions, has been chosen as the fourth book in Facebook’s A Year of Books reading group. Facebook founder Mark Zuckerberg posted the choice on the group’s page last night. On Immunity: An Inoculation by Eula Biss was... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Price could escalate to $50 million over the next four years. The post Livingly Media Sells to European Publishing Group for $25 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
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Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author. The post Teenager’s 10 Steps To Become Successfully Self-Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-19 00:00:00 UTC ]
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'The Swords Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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'The Sword Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
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Waterstones has passionate booksellers who are “handselling again”, breaking début novelists and “building careers”, according to publishers. Chief executives and sales directors of publishing houses have spoken to The Bookseller following the release of the chain retailer’s annual results (to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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A novel self-published following a Kickstarter campaign is competing against books from Jonathan Cape and Blackfriars in the best debut novel category at the Kitschies. The Kitschies, which covers novels containing elements of the speculative and fantastic, honours writing in four categories. Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Octopus Publishing Group has signed world rights in Churchill: The Life - In His Own Words and Pictures. The illustrated history of the prime minister's life draws on unique archive resources, in association with Churchill Heritage Ltd, and written by historian Max Arthur. Editorial director... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Ironmark, a Howard County-based printing, design and marketing company, announced Thursday that it had acquired United Book Press, Inc. to create a book publishing division that would boost annual revenue from $22 to $35 million. Terms of the deal were not disclosed. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-02-13 00:00:00 UTC ]
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Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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