A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Minneapolis-based Lerner Publishing Group has acquired nearly 100 Egmont USA titles, following Egmont’s decision to close its US office. Lerner said it has published Egmont’s remaining US assets, including books by Ilsa J Bick, Patrick Jennings, Jon and Pamela Voelkel, Lex Thomas and Len... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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MPs urge public service broadcaster to back commercial press with licence fee moneyAre we about to see the BBC and the regional press, to use my colleague John Plunkett’s endearing phrase, “getting into bed with each other”?Clearly, the MPs want to see the public service broadcaster and... Continue reading at The Guardian
[ The Guardian | 2015-02-26 00:00:00 UTC ]
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As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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University of Queensland Press denies author Gavin King’s allegation the book was rejected because Newman’s government axed the Premier’s Literary AwardsThe University of Queensland Press has rejected Campbell Newman’s proposed tell-all memoir.The book’s author, Gavin King, claimed UQP knocked... Continue reading at The Guardian
[ The Guardian | 2015-02-26 00:00:00 UTC ]
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Bloomsbury is to publish City of Fae by self-published author Pippa DaCosta on its digital imprint, Bloomsbury Spark. The ebook (£3.99) is a new adult urban fantasy about a character named Alina and what happens when the fae (fairy) high queen tries to claim London as her own. Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Amazon opens pre-ordering for the first 10 titles coming from its crowdsourced publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Tom Chalmers, managing director of IPR License, talks about some of the strongest markets for selling works in translation right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Helena Coggan is only 15, and yet her debut novel has all the assurance of a writer in mid-stride. If young writers can overcome the stare of the blank page – and take care with characterisation – they can stand as an inspiration to allHelena Coggan’s debut, The Catalyst, is an accomplished... Continue reading at The Guardian
[ The Guardian | 2015-02-24 00:00:00 UTC ]
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With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Readerlink Distribution Services has acquired the Baker & Taylor Publishing Group and Baker & Taylor Marketing Services U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-23 00:00:00 UTC ]
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Cutting out the middlemen of the literary world can lead to the discovery of acclaimed authors such as Andrea BennettPublishers are playing literary agents at their own game, seeking out new talent for themselves and cutting out the industry’s powerful middlemen.Executives within HarperCollins,... Continue reading at The Guardian
[ The Guardian | 2015-02-22 00:00:00 UTC ]
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A book about fear of vaccines, published in the UK by indie Fitzcarraldo Editions, has been chosen as the fourth book in Facebook’s A Year of Books reading group. Facebook founder Mark Zuckerberg posted the choice on the group’s page last night. On Immunity: An Inoculation by Eula Biss was... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Franciscan Media has laid off 27 employees, none of them in editorial, and the publisher says book sales are up and title output will increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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From crafts and inventions to various elements of personalization, many of the playthings displayed at this year’s New York International Toy Fair had a do-it-yourself slant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
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Price could escalate to $50 million over the next four years. The post Livingly Media Sells to European Publishing Group for $25 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author. The post Teenager’s 10 Steps To Become Successfully Self-Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-19 00:00:00 UTC ]
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