4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such posts. The move came a couple months after the Federal... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-21 00:00:00 UTC ]
News tagged with: #commercial relationships #paid partnership #couple months

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Meet the artist behind your new favorite literary Instagram account.

These days, everything feels a little bit bleaker than usual. But one thing that genuinely made me smile as I was panic scrolling last week? The clever designs of Read Books, Serve Looks, otherwise known as Thom Stead (Instagram bio: “quarantined gay serving book inspired looks”), who recreates... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-16 16:30:31 UTC ]
More news stories like this | News stories tagged with: #read books #favorite book


Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #home appeared #instagram live #hearst


4 Shout-Outs to Publishers Doing Their Part During the COVID-19 Outbreak | April 10

Here we are in week three of our new (hopefully short-lived) weekly roundup of praise for publishers doing their part to give back to their communities and readerships during the COVID-19 pandemic. It’s heartening to see publishers act selflessly, despite the challenges their own businesses and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 13:51:46 UTC ]
More news stories like this | News stories tagged with: #working directly #marketing manager #dc comics #donated $250 #economic crisis #comic book #book industry


Our Personalized Quarantine Book Recommendations, Round 4

Three weeks ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-10 08:50:06 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


March Religion Bestsellers: Jennie Allen Tops; ‘One Little Lie’ Takes #4

Jennie Allen’s treatise against negative thoughts in ‘Get Out of Your Head’ takes #1 in Religion Nonfiction; Colleen Coble’s new romance lands at #4 in Religion Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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4 Shout-Outs to Publishers Doing Their Part During the COVID-19 Outbreak | April 3

Last week we decided to pay a small tribute to members of our community who are giving back in some way during the unprecedented crisis caused by COVID-19. While the health of the industry is in peril, the publishing community is thinking beyond their top and bottom lines and are instead... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-03 14:54:47 UTC ]
More news stories like this | News stories tagged with: #food banks #staying connected #hardest hit #free copies #give back #magazine publisher #publishing community


Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies


An unvarnished look at the troubled life of novelist Robert Stone

Madison Smartt Bell’s “Child of Light” is a revealing biography of the author of “Dog Soldiers” and “A Flag for Sunrise.” Continue reading at The Washington Post

[ The Washington Post | 2020-03-27 17:30:40 UTC ]
More news stories like this | News stories tagged with: #dog soldiers


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content


4 Shout-Outs to Publishers Doing Their Part During the COVID-19 Outbreak

Publishing companies are scrambling quickly to figure out how to generate more revenue, as the COVID-19 outbreak is putting intense pressure on their top line. But there are also publishers who recognize that now is an opportunity to give back and help their community get through this difficult... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-27 14:42:55 UTC ]
More news stories like this | News stories tagged with: #entertainment magazine #stay connected #key focus #federal government #path forward #digital media


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association


How 4 Publishers Are Turning Surveys Into Revenue

In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
More news stories like this | News stories tagged with: #revenue appeared


With Kids Stuck at Home, Authors Bring Stories to Instagram

As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired

[ Wired | 2020-03-23 13:30:37 UTC ]
More news stories like this | News stories tagged with: #kids stuck #schools close #book writers #children’s book


The Terrible Ripple Effect of Canceled Book Tours

An author examines how tours canceled due to Covid-19 impact all parts of the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book world


4 Insights on Taking Cancelled Events Online

As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
More news stories like this | News stories tagged with: #answer questions #san jose #stay safe #agency executives


5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
More news stories like this | News stories tagged with: #self-help book


Book Riot’s Deals of the Day for March 4, 2020

Daily Deals is sponsored by Hachette Audio, and Stamped by Jason Reynolds and Ibram X. Kendi, read by Jason Reynolds. ... Continue reading at Book Riot

[ Book Riot | 2020-03-04 15:17:43 UTC ]
More news stories like this | News stories tagged with: #daily deals #hachette audio #jason reynolds #hachette


Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
More news stories like this | News stories tagged with: #90th anniversary


7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
More news stories like this | News stories tagged with: #long run #rolling stone #upheaval amy #deeply obsessed #favorite artists #craves storytelling #record industry #digital publishing


HC wins Younger's take on 'crazy' influencer culture

HarperCollins has won rights to publish an "extremely funny" book by comedian, writer and brand consultant Bella Younger, a.k.a. Deliciously Stella, about the highs and lows of being an accidental influencer. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 06:04:52 UTC ]
More news stories like this | News stories tagged with: #influencer culture #won rights #deliciously stella #harpercollins