4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such posts. The move came a couple months after the Federal... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-21 00:00:00 UTC ]
News tagged with: #commercial relationships #paid partnership #couple months

Other Publishing stories related to: '4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble'


Taylor's 'biohacking' tips to Orion Spring

Orion Spring has acquired a debut health book from actor and "biohacker" Davinia Taylor, taking a holistic approach to weight loss. Continue reading at The Bookseller

[ The Bookseller | 2020-10-04 13:14:34 UTC ]
More news stories like this | News stories tagged with: #orion spring


Troubled Blood strikes twice atop the bestseller charts

Robert Galbraith's Troubled Blood (Sphere) has spent a second week in the UK Official Top 50 number one spot, selling 25,428 copies in its first full week on sale. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 22:57:56 UTC ]
More news stories like this | News stories tagged with: #full week #bestseller charts #robert galbraith


‘Goodfellas’ turned 30 this year. ‘Made Men’ explores its lasting influence.

Martin Scorsese’s 1990 film was far from a surefire hit, but it cemented his legacy. Continue reading at The Washington Post

[ The Washington Post | 2020-09-24 12:03:35 UTC ]
More news stories like this | News stories tagged with: #martin scorsese


Troubled Blood strikes the charts top spot

Robert Galbraith's fifth Cormoran Strike title, Troubled Blood (Sphere), has gone straight to the UK Official Top 50 number one spot, selling 64,633 copies in its first week on sale. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 21:59:56 UTC ]
More news stories like this | News stories tagged with: #robert galbraith


Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew


Amazon Charts: Troubled Blood surges to number one spot

Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 15:55:56 UTC ]
More news stories like this | News stories tagged with: #amazon charts #robert galbraith #company cornerstone #nielsen


Chatto & Windus to publish BBC Radio 4's Covid chronicles

This November Chatto & Windus will publish a collection of lockdown stories and experiences from BBC Radio 4’s "PM", with a foreword from the programme's presenter Evan Davis. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 13:23:06 UTC ]
More news stories like this | News stories tagged with: #chatto windus


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


Octopus lands two-book deal with fitness influencer Krissy Cela

Octopus has struck a two-book deal with global fitness entrepreneur Krissy Cela to publish on the Aster imprint. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 10:14:53 UTC ]
More news stories like this |


J.K. Rowling’s ‘Troubled Blood’ is her most ambitious Robert Galbraith novel yet — and likely the most divisive

The thriller once again features Cormoran Strike and Robin Ellacott, but also a cross-dressing serial killer who has irked some critics. Continue reading at The Washington Post

[ The Washington Post | 2020-09-17 05:40:45 UTC ]
More news stories like this | News stories tagged with: #troubled blood


Headline Home acquires parenting book from influencer Clemmie Telford

Headline Home will publish But Why? How to Answer Tricky Questions from your Kids and Have an Honest Conversation With Yourself While You are At It by Clemmie Telford in 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 22:02:29 UTC ]
More news stories like this | News stories tagged with: #honest conversation


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


A chilling memoir of troubled parents

Even when the ice recedes, writes Vicki Laveau-Harvie, it still shapes the landscape Continue reading at The Economist

[ The Economist | 2020-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chilling memoir #troubled parents #ice recedes #memoir


A chilling memoir of troubled parents

Even when the ice recedes, writes Vicki Laveau-Harvie, it still shapes the landscape Continue reading at The Economist

[ The Economist | 2020-09-10 14:56:44 UTC ]
More news stories like this | News stories tagged with: #chilling memoir #troubled parents #ice recedes #memoir


Bonnier tunes in to Channel 4 for weatherman's children's book

Big Picture Press, an imprint of Bonnier Books UK, has acquired a non-fiction children’s book from Channel 4 News weather presenter and meteorologist Liam Dutton. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 23:38:38 UTC ]
More news stories like this | News stories tagged with: #non-fiction children #children’s book #bonnier #children's book


The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media


Women Don't Owe You Pretty author launches instagram campaign

Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell).  Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with: #women don


Alderton, Osman and Babalola among bookseller tips for bumper autumn

A number of figures from across the retail spectrum are enthused by the prospect of a bumper autumn of releases, after many were delayed owing to the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-08-14 03:13:11 UTC ]
More news stories like this | News stories tagged with: #bumper autumn #covid-19 pandemic #bookseller


The realities of being an Instagram poet

I have been writing poetry most of my life. Encouraged by my English teacher as a child, I used writing as a way of dealing with emotions, anxiety and, as I grew older, with heartbreak. In February 2019, I decided to set up an Instagram page on the advice of a friend, who thought the platform... Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:53:50 UTC ]
More news stories like this | News stories tagged with: #writing poetry #instagram poet #english teacher #good place #good fit #written word