4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such posts. The move came a couple months after the Federal... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-21 00:00:00 UTC ]
News tagged with: #commercial relationships #paid partnership #couple months

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Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories


BBC Radio 4 adaptation of Gaiman's fairytale to be released as digital download

BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 14:33:55 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #digital download


Kyle to publish 'manual for modern parenting' by influencer Shearsmith

Kyle Books, part of the Octopus Publishing Group, will publish Mummin’ It by "Toby and Roo" blogger Harriet Shearsmith in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 00:03:00 UTC ]
More news stories like this | News stories tagged with: #kyle books


Rupert Grint breaks Sir David Attenborough's Instagram record

Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World

[ BBC World | 2020-11-17 16:59:20 UTC ]
More news stories like this | News stories tagged with: #million followers #harry potter


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books


Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands


Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Tiny Owl announces crowdfunder to survive effects of pandemic

Independent publisher Tiny Owl, which specialises in diverse picture books for children, is launching an emergency crowdfunding campaign to survive the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 18:31:47 UTC ]
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The Skillset Podcast #4: Academic Libraries in the Wake of Covid-19 with Clemson University’s Christopher Cox

Host David Lankes catches up with Christopher Cox, Dean of Libraries at Clemson University, to talk about the lessons Clemson—and academic libraries more broadly—are learning in the wake of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #academic libraries #libraries


Bookshop Heroes share top bookselling tips

Some of our inaugural Bookshop Heroes — the best individual booksellers in the UK and Ireland — share the skills that are key to running a bookshop.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 16:20:56 UTC ]
More news stories like this | News stories tagged with: #individual booksellers #bookshop


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins


4 higher education experts on how COVID-19 is upending the college experience

Leaders from 2U, Global Citizen Year, Minerva, and Pearson reveal which elements of the higher-ed ecosystem are getting stronger and which are poised to collapse. For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era... Continue reading at Fast Company

[ Fast Company | 2020-10-27 07:00:15 UTC ]
More news stories like this | News stories tagged with: #business leaders #covid-19 era #world order #pearson


This Inuit author named 4 of Saturn's moons. Here's what he wants to name next

In 2000, children's author Michael Kusugak named a group of Saturn's many moons. Twenty years later, he's looking to rename the street near his house. Continue reading at CBC

[ CBC | 2020-10-23 19:59:11 UTC ]
More news stories like this | News stories tagged with: #twenty years #children's author


‘The Butterfly Effect’ charts Kendrick Lamar’s evolution from platinum-selling rapper to protest artist

Marcus J. Moore focuses more on Lamar’s discography than his personal life, which may be for the best. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 15:07:34 UTC ]
More news stories like this | News stories tagged with: #personal life


FX Taps Chefs to Redefine the American Pie for Fargo Season 4

When Season 4 of FX's Fargo was slated to premiere in April, the network planned to promote the anthology crime series with a pop-up pie shop in Los Angeles. The Covid-19 pandemic not only postponed production and the premiere date, but FX's initial experiential plans as well. While Fargo... Continue reading at AdWeek

[ AdWeek | 2020-10-09 14:07:55 UTC ]
More news stories like this | News stories tagged with: #premiere date #covid-19 pandemic #anthology


Zoom Into A Good Read: 4 Ways Libraries Hype Books Virtually

This librarian has seen some truly creative ideas for how libraries hype books virtually, and she's here to share the wealth. Continue reading at Book Riot

[ Book Riot | 2020-10-05 10:30:00 UTC ]
More news stories like this | News stories tagged with: #good read #creative ideas #libraries


Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint