4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such posts. The move came a couple months after the Federal... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-21 00:00:00 UTC ]
News tagged with: #commercial relationships #paid partnership #couple months

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4 Takeaways From Top Publishers’ Earnings Reports This Week

Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek

[ AdWeek | 2021-08-06 21:11:12 UTC ]
More news stories like this | News stories tagged with: #past week #top publishers #digital media


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


4 Great LGBTQ+ Nonfiction Books for Pride

Learn about queer topics and history from a graphic history, a collection of letters, a memoir and more LGBTQ nonfiction books for Pride. Continue reading at Book Riot

[ Book Riot | 2021-06-29 10:38:00 UTC ]
More news stories like this | News stories tagged with: #graphic history #memoir


The anti-influencer

I set up inclusive and representative children’s book company, Little Box of Books, almost three years ago and we have since enjoyed plenty of media attention, appearing on BBC Breakfast, Channel 4 News and Loose Women. Continue reading at The Bookseller

[ The Bookseller | 2021-06-07 19:43:13 UTC ]
More news stories like this | News stories tagged with: #media attention #loose women #children’s book


‘If publishers become afraid, we’re in trouble’: publishing’s cancel culture debate boils over

Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian

[ The Guardian | 2021-06-03 12:12:23 UTC ]
More news stories like this | News stories tagged with: #woody allen #huge success #memoir


Bo-Young Kim on Finding Unlikely Sci-Fi Influences

Western works of science fiction were not easily accessible in translation in South Korea until recent years. The country was ruled by a succession of military dictatorships until around 1992, and before that time, South Korean culture had been surveilled through a state censorship system that... Continue reading at Literrary Hub

[ Literrary Hub | 2021-05-27 08:50:01 UTC ]
More news stories like this | News stories tagged with: #easily accessible #south korea #science fiction


4 Pulitzer Prize Nonfiction Winners Not By White Men

The list of Pulitzer Prize-winning books is dominated by white men, so we're highlighting winning nonfiction by women and people of color. Continue reading at Book Riot

[ Book Riot | 2021-05-17 10:37:00 UTC ]
More news stories like this | News stories tagged with: #white men #pulitzer prize


Ten Speed, Chef Bryant Terry Launch 4 Color Books

Random House's Ten Speed Press imprint has established a new imprint, 4 Color Books, with Bryant Terry, the NAACP Image Award and James Beard Award–winning chef and educator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ten speed #random house


In the Instagram age, you actually can judge a book by its cover

Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was... Continue reading at The Guardian

[ The Guardian | 2021-04-18 09:00:04 UTC ]
More news stories like this | News stories tagged with: #celebrity author #prestigious prize #sally rooney #big deal #danny arter #publishing industry #guardian view #book cover


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha


Infographic: The Most Instagrammed Book Covers

OnBuy.com, a U.K. marketplace similar to eBay or OfferUp, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's 'To Kill a Mockingbird,' with 181,000 posts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Yinka, where is your editor? Part 4

Debut author of Yinka, Where is Your Huzband, Lizzie Damilola Blackburn, and her editor Katy Loftus at Penguin, dish the dirt on the reality behind the dream of being published. Read the previous part here. THE AUTHOR: LIZZIE DAMILOLA BLACKBURN Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 18:28:05 UTC ]
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PW Webinar Series 'Live from the Library Lounge' Returns March 4

The free webinar series for librarians will resume with a discussion exploring how Covid-19 has impacted public libraries, including the successes, failures, the hard lessons learned, and the challenges and opportunities yet to come as we approach year two of this global public health crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst


The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this | News stories tagged with: #reading choices


Léna Situations, Upstart French Influencer, Is Rattling the Literary Lions

The social media star known as Léna Situations, 23, had a pretty eventful 2020. She racked up millions of followers, became a best-selling author — and attracted criticism from the Paris book world. Continue reading at The New York Times

[ The New York Times | 2021-02-03 16:55:22 UTC ]
More news stories like this | News stories tagged with: #literary lions #attracted criticism #best-selling author