4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such posts. The move came a couple months after the Federal... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-21 00:00:00 UTC ]
News tagged with: #commercial relationships #paid partnership #couple months

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Léna Situations, Upstart French Influencer, Is Rattling the Literary Lions

The social media star known as Léna Situations, 23, had a pretty eventful 2020. She racked up millions of followers, became a best-selling author — and attracted criticism from the Paris book world. Continue reading at The New York Times

[ The New York Times | 2021-02-03 16:55:22 UTC ]
More news stories like this | News stories tagged with: #literary lions #attracted criticism #best-selling author


EA founded a new studio to work on the long-awaited 'Skate 4'

EA has formed a new studio to develop the next Skate game. On Wednesday, the publisher announced the existence of Full Circle, which, like previous Skate developer Black Box, will be based out of Vancouver, Canada. EA has tapped Daniel McCulloch, who... Continue reading at Engadget

[ Engadget | 2021-01-27 17:56:08 UTC ]
More news stories like this | News stories tagged with: #full circle #publisher announced


Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with: #jk rowling #albert camus #scott fitzgerald #george orwell


Goodings to present BBC Radio 4 show on Max Perkins

Chair of Virago Lennie Goodings is presenting a radio programme about legendary editor Max Perkins and editor relationships today for BBC Radio 4, with guests including Sarah Churchwell, Emma Paterson, Colm Toibin and Linda Grant. Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 02:43:10 UTC ]
More news stories like this | News stories tagged with: #emma paterson #colm toibin #linda grant


The Troubled Task of Defining Southern Literature in 2021

In 2016, while touring in support of my debut novel, Only Love Can Break Your Heart, I appeared on a panel at the Mississippi Book Festival in Jackson. Despite (or perhaps because of) its troubled history, Mississippi is the Ground Zero of Southern literature, chiefly because of the towering... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-22 09:49:24 UTC ]
More news stories like this | News stories tagged with: #book festival


Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #brand safety #general public #news publisher


Last year may be a tipping point for a truly inclusive industry, but there is more to do

Five prominent figures from the literary world discuss the vexed debates surrounding cultural appropriation, authenticity and the growing trend for sensitivity readers. Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 06:28:34 UTC ]
More news stories like this | News stories tagged with: #tipping point #inclusive industry #growing trend #sensitivity readers #literary world


Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions


A Memoir That Sees Only the Tip of the Melting Iceberg

In “Unsolaced,” Greta Ehrlich tells a story of personal discovery against the backdrop of the climate crisis. Continue reading at The New York Times

[ The New York Times | 2021-01-12 10:00:06 UTC ]
More news stories like this | News stories tagged with: #personal discovery #climate crisis #memoir


40+ YA Book Cover Artists and Designers to Follow on Instagram

Love YA book covers? You'll want to follow these YA book cover artists and designers on Instagram for a peek behind the scenes. Continue reading at Book Riot

[ Book Riot | 2021-01-11 11:33:00 UTC ]
More news stories like this | News stories tagged with: #ya book


Industry Stock Prices Fell 4% in 2020

A second-half rally helped to limit the decline of the Publishers Weekly Stock Index to 4% in 2020, as four of the seven companies on the PWSI managed to post an increase in their stock prices compared to the beginning of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weekly


Lagardère takes €465m state-guaranteed loan to counter effects of pandemic

Hachette UK's parent company Lagardère has taken a €465m government-backed loan to help it cope with the economic fallout from the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-04 09:13:16 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #hachette uk #hachette


Short Books acquires 'trailblazing' book on glucose and its effects

Short Books will publish a "trailblazing" book about glucose and its effects from biologist and entrepreneur Jessie Inchauspe, founder of the Glucose Goddess Instagram account. Continue reading at The Bookseller

[ The Bookseller | 2020-12-23 09:19:16 UTC ]
More news stories like this | News stories tagged with: #short books


More bookshops to close doors as further areas enter Tier 4

More areas in England will be added to Tier 4 from Boxing Day, with non-essential shops closing their doors, the government has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-12-23 05:28:56 UTC ]
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To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with: #ve loved #book series #children's book


Dismay for bookshops as Tier 4 forces pre-Christmas closures

Bookshops in London and the south-east have reacted with dismay after being forced to close their physical premises from end of play on Saturday (19th December), with just a few hours' notice. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 07:04:19 UTC ]
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Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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The network effect

One of the great joys of publishing is the fact that it is an inherently collaborative, team-focussed industry. From the ground up, we are built on an interlinked web of strong, consistently nurtured relationships. The importance of community and networks cannot be overstated – it is our... Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 23:37:12 UTC ]
More news stories like this | News stories tagged with: #network effect


P.E.I. announces 4 new COVID-19 cases; restrictions on schools, restaurants, shopping

Prince Edward Island has decided that restaurants will be shut to indoor dining, organized sports will be suspended and libraries and gyms will close for at least the next two weeks in an attempt to slow the spread of the coronavirus. Continue reading at CBC

[ CBC | 2020-12-06 22:51:28 UTC ]
More news stories like this | News stories tagged with: #covid-19 cases #libraries


Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories