[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital Content appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
News tagged with:
#digital content
#sponsored content
#drive subscriptions
Nothing has challenged bricks-and-mortar bookstores to reconsider their physical space and what they carry more than the recession and the rise of ebooks. Recently, two independents announced that they will reduce their space. Third Street Books in McMinnville, Ore., which expanded in 2006, is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical space
#street books
#digital age
In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content services
In the wake of its 2011 acquisition by Japanese e-commerce giant Rakuten, ebook retailer Kobo continues to make news. In a phone interview, CEO Mike Serbinis offered a look at the company’s plans and initiatives for the rest of the year. On the heels of Kobo’s plan to set up Kobo “stores within... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone interview
#provide access
#bookexpo america
Publisher concerns over whether the ebook agency model can survive globally in the wake of the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this |
J K Rowling's first adult book, The Casual Vacancy, will have a more traditional digital... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult book
#casual vacancy
Random House will focus on international partnerships, engage directly with customers and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York
[ Crains New York | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen greenblatt
Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audience
#mixed bag
Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital minds
When World Book Night organizers expanded the book-giving event from the U.K. to the U.S. for 2012 they knew that generating buzz—and understanding—about a program with the goal of giving away 500,000 copies of 30 titles on a single day would be a challenge, given the limited budget available.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single day
#andrea chambers
Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#double-digit drops
Hot pre-Fair debut The Palace of Curiosities by poet and performance artist Rosie Garland has... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
More news stories like this |
There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital native
#mobile technology
#digital natives
#nonverbal cues
Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yale publishing
Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing division
#marketing departments
#business models
#industry veterans
Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monetize content
#premium content
Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#digital purchases
#augmented reality
Quercus has paid a six-figure sum for two books by debut novelist Paul Lynch, beating off five... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#six-figure sum
Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
More news stories like this |
Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marvel comics
#augmented reality
#comic books