4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital Content appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Other Publishing stories related to: '4 Steps to Figuring Out ROI on Digital Content'


Urbanite magazine seeks investor to expand digital platform

Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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Akenhead in new digital role at HUK

Isobel Akenhead is to take on the role of digital promotions manager in Hachette UK's Group... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital role #isobel akenhead #hachette uk


ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


BA: new digital offers for high street

The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #booksellers association


Fairfax Digital CEO Role Scrapped

Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media’s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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Adobe Announces Next Generation of Digital Publishing Suite

NEW YORK — May 15, 2012 — At Adobe’s annual Digital Publishing Summit, Adobe Systems Incorporated (Nasdaq:ADBE) today announced a series of groundbreaking new features for Adobe® Digital Publishing Suite (DPS) th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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ABC Interactive to Conduct Audit of Adobe Digital Publishing Suite Metrics

ARLINGTON HEIGHTS, Ill. (May 15, 2012) – ABC Interactive announced it is working with Adobe to audit metrics provided by Adobe’s Digital Publishing Suite, an industry-leading set of hosted services and viewer technologies that ena ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arlington heights


Publishers build collaborations as digital pace quickens

Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Flooved offers digital book subs

A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agreed terms #1st september


Original Content: The Good, the Bad and the Ugly

Digs, Meredith Video Studios  DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek

[ AdWeek | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wasting time


Future Launches Weekly Digital Cycling Magazine

Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc


PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ella dolphin #ppa conference #huge potential #young women


Digital focus for Policy Press

The Policy Press (TPP) has revealed plans to increase its digital focus as the popularity of e-... Continue reading at The Bookseller

[ The Bookseller | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital focus #policy press #revealed plans


Reading Agency and PA launch digital skills scheme

The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #publishers association


Digital revenues up 64% for S&S US

Digital revenues for Simon & Schuster US climbed 64% in the first quarter of the year, while... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenues #simon schuster


TCS Launches Digital Publishing Platform at MarkLogic 2012

Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today announced


Digital 8% of 2011 book sales value, says PA

Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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B&N, Microsoft team up for digital biz

Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York

[ Crains New York | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook readers #increasingly popular #paperback books #important parts #rapid growth #nook app


Mamut highest-ranking trade figure on ST Rich List

Alexander Mamut, the Blackwell and Pearson families, and Jamie and Jools Oliver are among the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexander mamut


Digital Rights Managment to be dropped by Tor and other Macmillan sci-fi books

Digital Rights Management software was originally meant to restrict pirating of ebooks, but many complain because of the restrictions it places on users. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
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