4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital Content appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mpa digital #tablet editions


First BolognaRagazzi digital prize awarded

French publisher eToiles Editions, with an app that "breaks away from the page by page way... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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Vintage acquires Bond licence, including digital rights

Vintage has acquired the licence to publish Ian Fleming's James Bond titles across all... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Collins collars Radio 4 "New Elizabethans" tie-in

Collins has acquired a tie-in to the upcoming BBC Radio 4 flagship series “The New... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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HC launches digital erotica imprint

HarperCollins has launched an ebook imprint, called Mischief, which will focus on erotica and... Continue reading at The Bookseller

[ The Bookseller | 2012-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook imprint


Six-figure Ozeki deal for Canongate

Canongate has acquired a new novel by film-maker and author Ruth Ozeki, completing a six-figure... Continue reading at The Bookseller

[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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Moodie leaves DK to start digital consultancy

Justin Moodie is leaving DK to start up his own digital consultancy, moving from his role as... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving dk


Six-figure E L James deal for Cornerstone

Century and Arrow have acquired bestselling romance trilogy Fifty Shades of Grey by E L James,... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Marvel announces augmented reality app, exclusive digital comics at SXSW

Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget

[ Engadget | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios devices #official announcement


Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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Bloomsbury wins six-figure deal for Sophia

  Bloomsbury has acquired a non-fiction title about Princess Sophia Duleep Singh, the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction title


Cosmopolitan Hits 115,000 Paid Digital Subscribers

Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst title #magazine publishers


Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week

[ Media Week | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital division


Court of Appeal upholds Digital Economy Act

The Publishers Association has said it is looking forward to working with internet service... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association


French government to digitize out-of-print 20th century works, plans ebook initiative

It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget

[ Engadget | 2012-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french government #ebook format #image credit


E-Books on Tablets Fight Digital Distractions

Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times

[ The New York Times | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle fire


Catching the Digital Wave

In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #early days #digital revolution #ebook sales


Lauren Smith steps down from CILIP

The vice-president of the Chartered Institute of Library and Information Professionals [CILIP],... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chartered institute


Digital Self-Publishing: Should Publishers Be Worried?

Self-publishing an essay through Amazon is a reminder of the benefits of a traditional publishing house. Continue reading at The Atlantic

[ The Atlantic | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital self-publishing


With FUSION, Zinio Adds DIY Digital Publishing

Zinio is positioning itself to be more than just a digital newsstand service—the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing tools #digital magazine