Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with:
#greater transparency
#major players
#sponsor content
Literary agents Robin Straus and Andrew Nurnberg, who each run their own eponymous firm, have joined forces to acquire the Wallace Literary Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew nurnberg
#joined forces
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stronger case
#latest iteration
Karen Brodie is joining literacy charity The Reading Agency as head of publisher partnerships.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading agency
#publisher partnerships
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored articles
Gannett Co. (GCI) plans to split into two publicly traded companies by spinning off its publishing business, including USA Today, and also said it has agreed to buy full ownership of Cars.com. Gannett will separate the publishing business through a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#12% increase
#advertising revenues
#1% increase
#travel leisure
#ad sales
Pan Macmillan has acquired an illustrated guide to driving by Ben Collins, formerly Stig of... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top gear
#pan macmillan
#illustrated guide
Sainsbury’s has purchased the HarperCollins and Penguin Random House stakes in the Anobii e... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this |
Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital landscape
#tom hardy
#procter gamble
#digital ads
By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#bit odd
The Goldfinch by Donna Tartt (Little, Brown) is to be made into a film after Warner Bros bought... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#donna tartt
Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing interest
#ad industry
#ad spending
#demographic change
#digital edition
No Exit Press has acquired a literary thriller by US author and journalist William Giraldi.... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exit press
#literary thriller
Self-published author Richard Veitch has been signed by Joanna Swainson at Hardman and Swainson... Continue reading at The Bookseller
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joanna swainson
Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#mobile devices
In a survey, Codex Group reports 39% were aware of the Amazon/Hachette dispute — and 7.5% are buying less from Amazon. Are you? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-24 00:00:00 UTC ]
More news stories like this |
Three stories by Salinger printed in 1940s magazines have now been collected into print, ebook, and audio format. Devault-Graves Agency co-founder Tom Graves says it's the first time a Salinger work has legally appeared in electronic format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#salinger work
#devault-graves agency
#audio format
#electronic format
Rizzoli International Publications announced that it will acquire the assets of Welcome Books, an illustrated book publisher and the publishing imprint of Welcome Enterprises. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing imprint
A week after adding 795 titles in a deal with Mason Crest, Start Publishing has acquired Whiskey Creek Press and its main romance imprint, Torrid. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mason crest
#start publishing
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced