Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with:
#greater transparency
#major players
#sponsor content
Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#targeting capabilities
J.K. Rowling's bestseller 'The Silkworm' – previously unavailable to Amazon customers – can now be ordered, although shipping time is still slow. 'The Silkworm' is published by Hachette, with whom Amazon is currently involved in a dispute. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon customers
The Perseus Books Group is being sold to the Hachette Book Group which will sell the distribution business to Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution business
The new team at CrossBooks, the self-publishing imprint of B&H Publishing Group, will be led by Paul Mikos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing imprint
Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regional titles
#terms weren
Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#tv show
Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
More news stories like this |
Columnist of 20 years given ultimatum by Sydney Morning Herald: its us or the Saturday PaperRichard Ackland says he has ended 20 years as a columnist for Fairfax Media after the Sydney Morning Herald asked him to choose between writing for a rival publication, the Saturday Paper, and the... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
#saturday paper
CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
#general mills
#hunger games
It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andy greenwald
#elizabeth gilbert
#entertainment weekly
#branded videos
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing partners
When Colbert asked viewers to pre-order Hachette author Edan Lepucki's upcoming novel 'California,' the book shot to the top of independent bookstore Powell's sales list. Now Colbert asks fans to help him get the book on The New York Times bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen colbert
Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
More news stories like this |
Amazon has refreshed its entire collection of cloud music apps with the releases of Amazon Music for Windows 3.0, Amazon Music for Mac 3.0, Amazon Music for iPad and iPhone 3.0 and Amazon Music for Android 3.0. All four platforms share similar updates, and accompany Amazon’s foray into music... Continue reading at Betanews
[ Betanews | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#music streaming
The digital publishing boom of the last few years has changed the book business for ever, or has it? As a three-day conference begins to debate 'literary values in a digital age', we'll be reporting, live from 9.40am on Friday June 12, the views of editors, activists, writers, doubters and... Continue reading at The Guardian
[ The Guardian | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
#digital age
#literary consultancy
#mixed fortunes
A mini UK bookshop boom appears to be under way as a fifth new store opening is announced in a... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#store opening
Once again, comic fans are blazing a new path online.Anyone who gets their news online knows data journalists are trying to change cultural criticism. Browse around today and you can see Vox.com explaining the "7 things Kindle highlights tell us about readers," or Nate Silver's FiveThirtyEight... Continue reading at Fast Company
[ Fast Company | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news online
#nate silver
#book drop
Slate correspondent Justin Peters is on leave this year while he writes a book based on his February 2013 Slate profile of the Internet activist Aaron Swartz. He has been sending regular progress reports to friends, family, readers, and others interested in getting an inside look at the... Continue reading at Slate
[ Slate | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book leave
#book based
#book-writing process
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#publisher sites
#ad exchange
Simon & Schuster has acquired rights to former Avon author Luca Veste’s new crime novel... Continue reading at The Bookseller
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ss buys
#luca veste
#simon schuster
#acquired rights