TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV budgets and holding NewFronts. New entrants this year include Vice, New York Times and Time Inc.Use this handy calendar, sort-able by media company or date, to stay up on where and when the biggest parties will take place. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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Find out more about a Christian guide to fasting, the new children's book by the bestselling author of 'When God Made You,' and more religion and spirituality books slated for publication in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
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Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget
[ Engadget | 2019-12-12 23:19:00 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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HarperCollins Children’s Books has secured world rights to publish the tie-in books for "The Adventures of Paddington", a new Nickelodeon television series launching globally in 2020. The animated pre-school series comprises 26 episodes and features the voice of Ben Whishaw as Paddington in... Continue reading at The Bookseller
[ The Bookseller | 2019-12-08 20:24:37 UTC ]
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Scholastic Entertainment is debuting a brand-new 'Clifford the Big Red Dog' TV series, based on the Norman Bridwell books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
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The Curtis Brown Creative writing school is launching a new course in writing an original TV drama serial. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:09:41 UTC ]
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Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek
[ AdWeek | 2019-12-03 22:30:01 UTC ]
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his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
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Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 09:51:32 UTC ]
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Celebrity chef and prolific cookery author Gary Rhodes has died at the age of 59. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 10:40:32 UTC ]
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Idris Elba's production company Green Door Pictures has secured film and TV rights to #Merky Books' forthcoming title Teaching My Brother To Read by Derek Owusu. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 07:05:06 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Following Bernardine Evaristo’s historic Booker Prize win, translation rights to her novel Girl, Woman, Other (Hamish Hamilton) have been snapped up in 21 territories. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 06:13:51 UTC ]
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Mick Herron’s Slough House series is being adapted for television by Apple TV, with Gary Oldman cast in the role of Jackson Lamb. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 04:00:38 UTC ]
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Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-11-18 05:01:31 UTC ]
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From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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