OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their hearts. Through exit interviews, I became newly empathetic to their struggles. Even when you’re young and talented, it’s not easy to break into our business without the resources and connections to get that coveted first job. The Apollo51 program is a network of creative shops committed to doing just that. It comprises 18 agencies, including Droga5, BBH, BBDO, Grey and Mekanism, the last of which is my workplace, with a goal of launching the careers of diverse future talent. We’ve been able to curate our internship programs into one that ensures there is more diversity at the ground level of our creative teams—at least 51 percent diverse talent, to be exact. Here are 10 tips that can benefit your intern program this summer: Be clear about hiring expectations Be clear up front that an internship might not result in a full-time job offer. And to alleviate the broken hearts, use your connections, social platforms and resources to help them find jobs. Preach your purpose Imagine an intern’s first day at the office. New outfit and a venti cup of eagerness. Out of the elevator and straight into the cynical salt mine of a hectic creative department. Let’s ensure that interns’ first impression is a positive one. On Day One, have an agency principal tell the company’s origin story, higher purpose and vision... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-17 07:00:00 UTC ]
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Author James Dawson argues that the publishing industry needs not to fight the power of YouTube, but rather seek to harness it. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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The Sharjah International Book Fair kept international delegates entertained with a visit to an oasis, camel rides and 'falcon petting.' The post Camels, Falcons, Oh My! Entertainment at the Sharjah International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-05 00:00:00 UTC ]
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The first commandment of selling book rights to French publishers: know their list! Nine others follow, courtesy of Anne Michel of Albin Michel. The post The 10 Commandments of Selling Rights to French Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-05 00:00:00 UTC ]
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Questioned whether North Korea could join the International Publishers Association, IPA President Richard Charkin grinned and gave a simple answer. The post Could North Korea Join the International Publishers Association? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-03 00:00:00 UTC ]
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A number of memoirs are heating up internationally, with many having picked up steam at this month's Frankfurt Book Fair. Among the true-life tales gaining traction are a memoir from a Dutch poet about the death of his wife and father, and a Swedish journalist's story about her... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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A host of organizations are working to make publishing more effective worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Martin Cathcart Froden’s unpublished debut novel Devil Take the Hindmost has been announced as the winner of the Dundee International Book Prize 2015. Cathcart Froden was awarded the £10,000 prize and a publishing deal with Freight Books at the Dundee Literary Festival today (21st October). He... Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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As Amazon invests $10 million its translation project, Susan Bernofsky ask if Amazon is turning translation into a 'glorified form of self-publishing.' The post Amazon Commits $10 Million to Translations, Prompting Questions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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A little time alone can go a long way in spurring your creative thinking and strengthening relationships.I recently got back from a week of solitude in a house off Buzzards Bay in Massachusetts. I was there to focus on finishing my book of short stories without distraction, conversations,... Continue reading at Fast Company
[ Fast Company | 2015-10-16 00:00:00 UTC ]
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David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Hachette’s famous ebook pricing dispute with Amazon may be over but its shadow stretched over yesterday’s CEO panel at the 2015 Frankfurt Book Fair. The post Hachette CEO Nourry and “The Way to Death” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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Meet Sarah Jane Gunter today, Wednesday, 3 p.m. Frankfurt Book Fair In a move that answers a constant question both from independent authors and from publishers, AmazonCrossing has announced that it now is accepting submissions. Continue reading at The Bookseller
[ The Bookseller | 2015-10-14 00:00:00 UTC ]
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Starting next March, Playboy will stop publishing photographs of naked women. The cheesecake will be dialed back to a “PG-13” rating, the New York Times’ Ravi Somaiya reported Monday night. Playmate photos will look “more like the racier sections of Instagram” than the adult section of the... Continue reading at Slate
[ Slate | 2015-10-14 00:00:00 UTC ]
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As the 2015 Frankfurt Book Fair opens, deals are being struck for, among other projects, a children's book from film director and screenwriter Bobbie Peers and a debut UK novel discovered in the slush pile. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Random House Children’s Books’ edition of 'The Rabbit Who Wants to Fall Asleep' sold just over 10,000 copies in its first two days on sale, according to data from Nielsen BookScan which tracks about 85% of all print sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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A new literature festival in Odessa on the Black Se , featuring Ukrainians and Russians together, underscored the role literature plays in civil discourse. The post The Revival of Odessa as a Center for International Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-09 00:00:00 UTC ]
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TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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