OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their hearts. Through exit interviews, I became newly empathetic to their struggles. Even when you’re young and talented, it’s not easy to break into our business without the resources and connections to get that coveted first job. The Apollo51 program is a network of creative shops committed to doing just that. It comprises 18 agencies, including Droga5, BBH, BBDO, Grey and Mekanism, the last of which is my workplace, with a goal of launching the careers of diverse future talent. We’ve been able to curate our internship programs into one that ensures there is more diversity at the ground level of our creative teams—at least 51 percent diverse talent, to be exact. Here are 10 tips that can benefit your intern program this summer: Be clear about hiring expectations Be clear up front that an internship might not result in a full-time job offer. And to alleviate the broken hearts, use your connections, social platforms and resources to help them find jobs. Preach your purpose Imagine an intern’s first day at the office. New outfit and a venti cup of eagerness. Out of the elevator and straight into the cynical salt mine of a hectic creative department. Let’s ensure that interns’ first impression is a positive one. On Day One, have an agency principal tell the company’s origin story, higher purpose and vision... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-17 07:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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A federal judge on Wednesday tossed out two charges against an off-duty deputy U.S. marshal accused of killing a man during a confrontation in a Fairfax-area alley. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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Half a dozen publishers who attended this year's Yale Publishing Course shared their international publishing challenges. Do you have answers for them? The post International Publishing Leaders Seek Answers at Yale appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews
[ Betanews | 2015-07-29 00:00:00 UTC ]
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We all want to eat better, and most of us would love to have more meals with healthful and flavorful whole grains on our table. Yet, as a cookbook author specializing in them, whenever I ask during talks, "Did you cook some whole grains this week?" few hands go up in the room. And, as further... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-24 00:00:00 UTC ]
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A selection of the top ten books that have received five star reviews on IndieReader, a service which reviews self-published books. The post IndieReader’s Top 10 Five-star Reviews of Self-Published Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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Among the titles generating interest this week are a Greek short story collection about locals fleeing the debt-ridden nation, and a previously unpublished novel by the grandson of Ché Guevara. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others,... Continue reading at AdWeek
[ AdWeek | 2015-07-20 00:00:00 UTC ]
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No one who reads To Kill a Mockingbird for the first time now can read it as we did before this week. No teacher, no student can ever ignore the complicated history of the book and its characters. Go Set a Watchman, published on Tuesday, changes everything. But is that as terrible as it sounds?... Continue reading at Stuff
[ Stuff | 2015-07-18 00:00:00 UTC ]
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Tens of thousands of pop culture fans descended on San Diego July 8-12 and PW Comics World was around all weekend at Comic-Con Internattional: San Diego, the biggest pop culture convention in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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With Harper Lee's new novel 'Go Set a Watchman' on sale today, Publishers Weekly asked a collection of authors for their thoughts on her beloved debut, and Pulitzer Prize winner, 'To Kill a Mockingbird.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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Portrayal of liberal lawyer’s dark side praised for its realism by civil rights campaignerOne of the great figures of American literature has suffered dramatic reputational damage this weekend. The unexpected early release of shocking plot details from the new novel by Harper Lee, a sequel to... Continue reading at The Guardian
[ The Guardian | 2015-07-11 00:00:00 UTC ]
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Among this week's openings are the Tiger’s Den bookstore/bar in St. Joseph, Mo. And, in other news, Lancaster, Pa., bookstore Aaron's Books is celebrating its tenth anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Publishers and booksellers have enthusiastically welcomed the merger of the Man Booker International Prize and the Independent Foreign Prize for Fiction, saying it will create a prize with "a new stature", making "a good counterpoint" to the Man Booker itself. Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Eric Ligman, Microsoft Director of Worldwide Partner Experience is once again giving away a large collection of useful eBooks covering widely used products including Windows 8 and 8.1, Windows 7, OneNote, Skype, Office 2013, Office 365, Azure, and Lync 2013. Since his last mega giveaway, Eric... Continue reading at Betanews
[ Betanews | 2015-07-08 00:00:00 UTC ]
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The Man Booker International Prize and the Independent Foreign Fiction Prize are to merge to create one annual award for a work of literary fiction translated into English. Jonathan Taylor, chair of the Man Booker Foundation, said at a press conference this morning (7th July) that the Man... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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A Swedish romance set to make American publishing history, and a Spanish coming-of-age novel by the co-author of a popular crime series are among the titles heating up the global market this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Fifty Shades of Grey author E L James has written a new romance, and is halfway through writing a second, she revealed in a Twitter chat with UK fans. The writer took part in the online gathering yesterday (29th June), but the hashtag for the chat #AskELJames was hijacked by people criticising... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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The changing nature of the worldwide book industry is sharply demonstrated in the upper echelons of the 2015 edition of the Global Ranking of the Publishing Industry: for the first time, publishing houses from outside Europe and North America have cracked the top 10. Both the groups—Phoenix... Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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If there were any doubts that the future of Barnes & Noble lay mainly in the sale of physical products, they were erased with the release of the company’s results for the fiscal year ended May 2, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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