You’re using analytics wrong: five mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong: five mistakes publishers make with their data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-15 00:00:00 UTC ]
News tagged with: #data appeared #sponsor content

Other Publishing stories related to: 'You’re using analytics wrong: five mistakes publishers make with their data'

Hachette makes string of appointments from outside publishing in HR shake-up

Hachette has announced seven people are leaving its HR department to be replaced by new appointments, mainly from outside the publishing world, in a major shake-up. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 14:50:21 UTC ]
More news stories like this | News stories tagged with: #publishing world #hr department #hachette

How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher

Braithwaite, Rankin and Wesolowski make Amazon Publishing Readers’ Awards shortlist

Booker Prize longlistee Oyinkan Braithwaite has made the shortlist for the 2019 Amazon Publishing Readers’ Awards with Ian Rankin and Matt Wesolowski each bagging two nominations.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 09:47:48 UTC ]
More news stories like this | News stories tagged with: #ian rankin #amazon publishing

Focus on Data Analytics Wins Over Gut Feeling Management at Croatia’s 24sata

Croatia’s largest news publisher was an old-school newspaper organisation where “mad men” pulled all the decision strings, relying on “senior Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-18 18:30:52 UTC ]
More news stories like this | News stories tagged with: #news publisher

The Week in Libraries: New Reader Survey Urges Publishers, Libraries to Bridge Their Data Gap

Among the stories making news this week: veteran bookseller and library advocate Tim Coates releases a reader-focused survey; more drama over Drag Queen Storytimes; and what to expect from all the talk of antitrust action in the tech sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #data gap #antitrust action #tech sector #bookseller #libraries

Watch a pastry chef try to make gourmet Doritos: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Today’s edition of Publisher’s Brief focuses on awesome content because, well,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-30 19:11:41 UTC ]
More news stories like this | News stories tagged with: #cease publication #daily beast #latest issue #i-hsien sherwood #alfred maskeroni

Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
More news stories like this | News stories tagged with: #content users

The Rundown: Search-focused publishers make for attractive acquisition targets

Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 00:00:00 UTC ]
More news stories like this |

Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent

Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange for $1 million in cash. The buyer, Studio... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th year #great outcome #sale means

Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this |

Publishers, you're focusing on the wrong metric for push notifications

With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications #ad revenue

‘We’ve made a huge mistake’: European publishers sound off on subscriptions and tech talent shortages

At the Digiday's Publishing Summit Europe, publishers discussed growing reader revenue strategies and the changing programmatic landscape. The post ‘We’ve made a huge mistake’: European publishers sound off on subscriptions and tech talent shortages appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve made

Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free

The UK's quarterly 'Index on Censorship' has opened its 45-year archive to free readership, a response to an era of fake news and leadership lies. The post Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news

Scottish indies make their mark with nimble publishing and community ethos

Three small independent publishers from Scotland discuss the challenges and opportunities presented by their limited size and staffing—but there is little limit to their ambition. Continue reading at The Bookseller

[ The Bookseller | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opportunities presented #limited size

Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers

Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #qubec publishers #european booksellers #booksellers appeared

Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #branded content #increase revenues

New Bath & Bristol Small Publishers’ event makes 'south west nexus'

The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
More news stories like this |

‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe

Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #power struggle #ad tech

Arctic Circle Publishing: Inhabit Media Makes Its Frankfurt Debut

Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt debut #frankfurter buchmesse

Pallante makes her mark at AAP a.g.m as travel ban hits Iranian publisher

Association of American Publishers c.e.o. Maria Pallante has overseen a more robust and outspoken trade body, one which made a pointed award at its recent a.g.m.   Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #maria pallante