What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong: five mistakes publishers make with their data appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-09-15 00:00:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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The combination of professional and trade publishing keeps one of the country's largest independent publishers moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
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Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek
[ AdWeek | 2022-01-12 10:53:08 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:00:52 UTC ]
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Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 07:03:01 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 20:38:57 UTC ]
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I suppose I knew a greenhouse wasn’t the ideal place for some of my most treasured possessions. Continue reading at The Washington Post
[ The Washington Post | 2020-09-30 06:36:07 UTC ]
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When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian
[ The Guardian | 2020-09-04 14:00:57 UTC ]
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