‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

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Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #news publisher


Much-hyped biography of Tucker Carlson struggles to sell

Tucker by Chadwick Moore sells just 3,227 copies in first week after publication on 1 August, Publishers Weekly figures revealA much-hyped biography of the former Fox News host Tucker Carlson has struggled to find favour with readers, a leading US publishing authority said, listing just over... Continue reading at The Guardian

[ The Guardian | 2023-08-15 16:05:23 UTC ]
More news stories like this | News stories tagged with: #publishers weekly


Paramount Global sells Simon & Schuster to private equity firm KKR. Here’s what to know

The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company

[ Fast Company | 2023-08-08 08:50:00 UTC ]
More news stories like this | News stories tagged with: #american publishing #book publishing


Paramount Agrees to Sell Simon & Schuster to KKR, a Private Equity Firm

The deal, for $1.62 billion, will put control of a cultural touchstone in the hands of a financial buyer. Continue reading at The New York Times

[ The New York Times | 2023-08-07 23:51:30 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with: #revenue streams #pop culture #late july #broader effort #wholly owned #digital media


Equity Firm Eyeing Simon & Schuster to Sell RBmedia for $1 Billion

In what is likely a record price for an audiobook publisher, KKR, the private equity firm that owns RBmedia—and a rumored contender to buy S&S—is selling the company for an alleged $1 billion sum. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion #record price #audiobook publisher #audiobook


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned


How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


TikTok Sells A Lot of Books. Now, Its Owner Wants to Publish Them, Too.

As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times

[ The New York Times | 2023-07-01 09:00:50 UTC ]
More news stories like this | News stories tagged with: #book world


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #recession looms #ad spending #internet companies #digital media


Amazon is selling two Echo Show 5 Kids smart displays for the price of one

If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget

[ Engadget | 2023-06-22 16:30:34 UTC ]
More news stories like this | News stories tagged with: #play music #apple music #star wars #echo devices #prime member #buying advice #follow @engadgetdeals #ebooks


Sarah Crichton Steps Down as Editor-in-Chief of Henry Holt

Sarah Crichton will "step back from her duties as editor-in-chief" at Henry Holt & Co., assuming the role of editor-at-large on July 5, Holt president and publisher Amy Einhorn has announced in a letter to staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #step back


The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market #double-digit growth #audiobook sales #audiobook


US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot

Still 8.6 percent above 2019's total revenues, the US market in 2022 was 2.6 percent below 2021's revenue level, the AAP reports. The post US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-31 20:54:37 UTC ]
More news stories like this | News stories tagged with: #$28 billion #aap statshot #total revenues #aap reports #book publishing


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Copiers, Cubicles and Colleagues: A Reading List of Office Novels

I am nostalgic for the bygone office life, for that first real job in our twenties when the word “colleague” encompassed both friend and coworker, when work meant hanging out with them during the day, and social life meant hanging out with them late into the night. It was with those peers that... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 08:53:59 UTC ]
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Oxford University Press Is Leaving Its New York Offices

A search is underway for a new space to serve at least some portion of OUP’s workforce, but OUP USA President Niko Pfund told PW that the press’s post-pandemic workplace will likely be a work in progress until a clearer picture emerges of the company’s needs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
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James Patterson Sells His 100 Millionth Book

In April, Patterson became the first author to sell more than 100 million copies across all print formats since BookScan first started recording unit sales of print books in 2004. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print formats #print books #bookscan